136 episodes

The YES Effect show features stories and interviews with some of the world’s most successful and inspirational people about how they overcame obstacles, doubts, fears and naysayers to accomplish massive dreams and impact the world. The difference between impossible and possible: saying YES.

Host Shelli Varela is a Story Alchemist, speaker, coach and author, and is no stranger to possibility hacking. Her remarkable journey from 108 pound manicurist to a 30 year career as her city’s first female Firefighter & Captain has been featured everywhere from TEDx, to Forbes, Entrepreneur Magazine and a NYT Bestseller.

Shelli has since become obsessed with the power of the mind and in particular, the transformational power of the word YES.

The YES Effect is proof that everything YOU need to succeed and change the world is already inside you.

The YES Effect Shelli Varela

    • Education
    • 4.7 • 65 Ratings

The YES Effect show features stories and interviews with some of the world’s most successful and inspirational people about how they overcame obstacles, doubts, fears and naysayers to accomplish massive dreams and impact the world. The difference between impossible and possible: saying YES.

Host Shelli Varela is a Story Alchemist, speaker, coach and author, and is no stranger to possibility hacking. Her remarkable journey from 108 pound manicurist to a 30 year career as her city’s first female Firefighter & Captain has been featured everywhere from TEDx, to Forbes, Entrepreneur Magazine and a NYT Bestseller.

Shelli has since become obsessed with the power of the mind and in particular, the transformational power of the word YES.

The YES Effect is proof that everything YOU need to succeed and change the world is already inside you.

    Google X Co-founder Tom Chi on how to think like an inventor

    Google X Co-founder Tom Chi on how to think like an inventor

    Tom Chi’s list of accolades - much like his work - stretches from here to outer space: Co-founder of Google X where he helped develop Google Glass & self-driving cars, he’s launched things into space, built award-winning robots, worked on the development of Microsoft Outlook and Yahoo Search, has released over 20 albums as a musician, and even released a comic strip.  He began his career at 15 as an astrophysical researcher…immediately after getting rejected for a job at Burger King.
     
    Tom has pioneered a unique approach to rapid prototyping and now speaks and teaches the fundamentals of learning versus knowing, related to how inventors and creators think.  He’s literally the best speaker I’ve ever heard and you’re about to hear why! 
     
    After 5 years of trying, I’m thrilled to finally interview Tom Chi on The YES Effect show. 



    In this episode, you’ll learn:
     
    Why Tom was given the name “Tom” in grade one, because he didn’t actually know his name after his parents immigrated from Taiwan. Why Tom believes school doesn’t necessarily teach practical thinking The inventor mindset Tom Chi developed as a child The difference between practical thinking and abstract thinking Why knowing things as a noun prevents us from noticing and learning their nuances How Tom uses a fork to explain how things are nuanced  How Tom uses rapid prototyping to help people problem solve Why our brains struggle to know and learn at the same time How we’re able to learn more as a child than as an adult Why our culture of determining winners and losers prevents us from pursuing genius Why getting stuck in a perception usually means that perception is wrong How creators and inventors think How the joy of learning creates an environment to invent and create  
    Quotables:
    “Part of the reason people don’t invent things and create things is they very quickly come to judgment on what things are.”
    “We get so allied with abstract concepts and ideologies that we stop noticing what the actual world is like.”
    “If your perception is stuck for a long time, it’s probably not a correct perception because everything in the universe is in some process of change.”
    “If you think about the way a kid learns, there isn’t a lot of justification required before they try something new.”
    “Anybody learning anything is going to be bad at it for a while. We take something that’s a natural part of the learning process and heighten it into some kind of problem.”
    “What I’m trying to do in my work is dig into what types of cognition serve us and allow us to continue to learn and create a great education for ourselves. Not in the ‘I went to Harvard and got a 4.0’ kind of thing. But the ways of thinking that allow us to invent, create and how to be in the world.”



    Links mentioned in this episode:
     
    Join The YES Effect Inner Circle Facebook Group for a behind the scenes experience about what it means to Believe, Belong and Become!
    Join Shelli on Facebook
    Join Shelli on Instagram
    Join Shelli on YouTube

    • 37 min
    How to build online authority for your business with Lara McCulloch

    How to build online authority for your business with Lara McCulloch

    Lara McCulloch teaches businesses how to disrupt their industry and become the only choice instead of ‘one of many’. In over 25 years as a Brand Positioning Strategist & Growth Consultant, she’s advised multinationals like Johnson & Johnson, Kraft, Shell and Benjamin Moore as well as small businesses around the globe. 
     
    But instead of teaching how to get more leads and customers, Lara shows entrepreneurs, coaches, speakers, doctors how to create better content, fix their processes, build authority and even get over fears. 
     
    She’s on The YES Effect to talk about why businesses have to start doing things differently in their own industry in order to stand out. It doesn’t necessarily take radical change, but leaning into your authentic self and putting it all out there. 
     
    In this episode, you’ll learn:
     
    The importance of perceived value in the marketplace Why empathy is so important in marketing Why Lara is a big believer in attraction-based marketing versus advertising How Lara got over her own fears of showing her face online using filters Why Lara recommends using social media filters to get over your fear of posting photos and videos of yourself The embarrassing moment that forced Lara to get challenge her fear of speaking in front of an audience Why Lara believes there’s no such thing as “conquering fear.” The 3 strategic choices every business has to make about market position Why business need to niche down How Lara helped one event planner triple their revenue in less than a year  
    Quotables:
     
    “I want to understand: what is the dream they’re looking to create and what does success look like to them. Because everything we do in business has to get them to that goal.”  
     
     “It doesn’t serve you to be your industry’s best-kept secret.” 
     
    “My fear was actually my rocket fuel.”
     
    “There’s no such thing as conquering fear; there’s only making the decision that I’m going to give myself no opportunity to retreat into my safe place. And that’s where the magic happens.” 
     
    “The more we can hone in on our anti-narrative, that’s how we create distinction.”



    Links mentioned in this episode:
     
    Lara McCulloch on TikTok https://www.tiktok.com/@winwithlara?lang=en 
    Lara McCulloch on Instagram https://www.instagram.com/winwithlara/?hl=en 
     
    Lara’s free content that will teach you how to win more business through differentiation, value creation, generating predictable leads and closing sales: https://bit.ly/3vYbCsm 




    Join The YES Effect Inner Circle Facebook Group for a behind the scenes experience about what it means to Believe, Belong and Become!
     
    Join Shelli on Facebook
    Join Shelli on Instagram
    Join Shelli on YouTube

    • 41 min
    How to use storytelling to sell with Pat Quinn

    How to use storytelling to sell with Pat Quinn

    Whether you’re a billionaire entrepreneur or the neighbourhood plumber, Pat Quinn will show you how to use your story to teach, sell and make an impact. He is one of the world's premier presentation coaches who has worked with Olympians, astronauts, New York Times bestselling authors, world-class business leaders like Grant Cardone, Tony Robbins, Shark Tank’s Daymond John, Dean Graziosi, and everyday business owners. His goal is not to get you a standing ovation - it’s to use storytelling to make sales.
     
    He is also the founder of StoryLinq.com - a digital platform for storing, building and categorizing your stories to easily assemble into presentations. 
     
    He’s on The YES Effect to talk about how he coaches people to create the perfect presentation to get people’s attention, acquire customers, make sales, grow your revenue and ultimately create impact in the world. 
     
    In this episode, you’ll learn:
     
    How Pat transitioned from a career as a magician to coaching world class speakers and presenters Why focusing more on the audience than yourself will make you a better speaker Why Pat believes speaking and presenting is the fastest way to grow a business and make impact Why laughter and applause are not the most important part of a presentation Why you shouldn’t open a presentation with your most extraordinary or emotional story When to tell you most extraordinary and emotional stories in a presentation Which kind of story to begin any presentation with The main goal of public speaking or giving a presentation The two types of audiences and how to convert each into a sale or action How speaking is the only customer acquisition tool that you can get paid for


    Quotables:
     
    “You’ll learn more by watching the audience for 5 minutes than you will watching yourself for 45 minutes.”
     
    “Your goal isn’t to be the smartest person in the room. Your goal is to help solve one problem.”
     
    “The one thing standing between you and being an influence, having a voice, getting customers and making impact is having your stories put together in a way that moves other people to take action.” 
     
    “Speaking on stage or online is the only customer acquisition model that is not only free, but if you do it well, you get paid for it.”
     
    “When you switch the model from one-to-one to one-to-many, your business just scales differently; your impact grows exponentially and it’s the most cost-effective, risk free way to grow your revenue.” 
     
    “The person who gets up on stage instantly gets credibility, has an audience and has a voice.”
     
    “If you don’t have a way to store your stories you’re letting your most valuable assets and treasures blow away in the wind.”
     
    “Everybody who is going to use stories to sell, grow their business and impact the lives of other people should have a way to keep track of their stories.”
     
    “Most of the people I work with are business owners, coaches and entrepreneurs who want to attract new clients, grow their business and have a greater impact on the world. And I believe having a perfect presentation - a talk that introduces yourself to new people - is the fastest way to do that.”



    Links mentioned in this episode:
     
    StoryLinq: https://storylinq.com/ 



    Join The YES Effect Inner Circle Facebook Group for a behind the scenes experience about what it means to Believe, Belong and Become!
     
    Join Shelli on Facebook
    Join Shelli on Instagram
    Join Shelli on YouTube

    • 34 min
    How to begin healing from trauma with Haumea Hanakahi

    How to begin healing from trauma with Haumea Hanakahi

    Haumea Hanakahi sees things that most of us don’t. A highly gifted psychic, mystic, intuitive wisdom guide, zapper of energy blocks and storyteller, she uses her gifts to help people heal from trauma. She spent nearly 30 years studying and learning how energy flows through our bodies and how to unblock it when it gets stuck, as in the case of trauma.   She’s on The YES Effect to talk about how she works to bring forth tips and tricks for highly sensitive people living in a world not designed for them. If you are a highly sensitive person or empath, Haumea offers understanding, insights, tools, and clearings to assist in boldly expressing and living your unique Divine Design.





    In this episode, you’ll learn:
     
    How Haumea Hanakahi went from a mostly non-verbal childhood to a healer Why trauma is often rooted in past generations, chronic illness, money, past lives, lies and conditioning What Haumea learned after 30 years of studying how energy flows through our bodies How Haumea works to remove the energy blocks that show up as trauma What immediately happens when a trauma is released Why we have to get out of our head and into our body to heal from trauma The story of a teenager who had an immediate reaction to Haumea’s healing  
    Quotables:
     
    “Trauma is a big word. Many people describe trauma as the stories - what they went through, actions and feelings. I describe it as a stuck energy in the body.”
    “Once a trauma block is released, it gives the body space so our innate healing abilities can come on board.”
    “When we stay in our head, that’s the easiest place to get confused, manipulated and feel confused. The more we’re in our body, we have the filter of our heart to filter that’s true and not true.”



    Links mentioned in this episode:
     
    Haumea Hanakahi’s 13-week Immersion Series: https://sovereignsoul.is/awakenbeyond 
     
    Haumea Hanakahi’s Linktree: https://linktr.ee/sovereignsoul.is 
     
    The YES Effect episode #19 with Dr. Matt Accurso:  https://podcasts.apple.com/ca/podcast/the-yes-effect/id1098681154?i=1000374141866 
     
    Join The YES Effect Inner Circle Facebook Group for a behind the scenes experience about what it means to Believe, Belong and Become!
     
    Join Shelli on Facebook
    Join Shelli on Instagram
    Join Shelli on YouTube

    • 31 min
    How to be a better public speaker with Gail Larsen

    How to be a better public speaker with Gail Larsen

    Gail Larsen teaches some of the world’s best speakers to be better public speakers. People like Marie Forleo and Danielle Laporte have turned to Gail - someone who was once terrified of public speaking herself. Asked to speak in front of the US President, she found an intuitive way to get over her own fear of public speaking and now teaches it to others. It goes past the technical skills of public speaking and digs into your deepest story so you can tell it in a way that inspires, teaches and puts you, the speaker, completely in your “Home Zone.”  
    Gail was my public speaking teacher, too. She’s on The YES Effect to talk about how she trains world-class speakers to make an impact on their audiences through authenticity, self-discovery and practice.



    In this episode, you’ll learn:
     
    How a telegram from the President of the United States thrust Gail into learning to be a public speaker Why Gail’s method of teaching public speaking is different than most training programs How Gail has woven Indigenous wisdom into her coaching Why so many people can easily speak one-on-one but are terrified of public speaking Some of the exercises she uses to coach speakers How she coaches speakers to become better storytellers The mistake of focusing on what your audience wants instead of what you provide  
    Quotables:
     
    “Every speaking program tried to get me into technique instead of essence. I think all of us are pretty bored with technique.”
     
    “Everything I do now is based on Indigineus wisdom that takes us back to our truth instead of looking for the next big thing.” 
     
    “Most of us are good communicators one-on-one. There’s something about public speaking that makes us think we need to be someone else.”
     
    “If we’re looking to someone else for how we’re supposed to be instead of the truth of who we are, we’ll never get there.”
     
    “When you heal the storyteller you get to tell a better story.” -SV
     
    “The world is asking so much of us now. I don't want any speaker to leave a platform without talking about ‘what’s the new story?’ Because we need to be living into a new story right now.”
     
    “If you’re trying to figure out what they want instead of what we bring, you’ll never have a sustainable speaking career.”



    Links mentioned in this episode:
     
    Gail Larsen’s website: https://realspeaking.com/ 
     
    Join The YES Effect Inner Circle Facebook Group for a behind the scenes experience about what it means to Believe, Belong and Become!
     
    Join Shelli on Facebook
    Join Shelli on Instagram
    Join Shelli on YouTube

    • 30 min
    How to run a 7-figure business from home with Ray Blakney

    How to run a 7-figure business from home with Ray Blakney

    Ray Blakney is known as “The Pajama Entrepreneur” and has started multiple 6 and 7-figure online businesses from the comfort of home. After realizing his high-paying software engineer job in Silicon Valley was leading to an endless, unmemorable corporate life, Ray quit to volunteer and pursue entrepreneurship.   
    He now shares what he learned from all of those experiences as a speaker at conferences  around the world and on podcasts. He and his businesses have been featured in Forbes, Entrepreneur Magazine, The Boston Globe and other top publications. He’s also just launched a new platform called “Podcast Hawk'' - a database that helps people get booked as a podcast guest. He’s on The YES Effect show to talk about his journey from high-paying corporate job, to nearly broke, to living his dream life creating and running multiple million-dollar businesses.
     
    In this episode, you’ll learn:
    The moment Ray knew to quit his corporate job Why so many people follow expectations rather than their desires Why most people are currently in their worst-case scenario The one mindset that separates the most successful people in the world from everyone else How Ray bounced back from businesses that didn’t work The self-discovery that comes from starting a business How Ray invented Podcast Hawk and was able to include a listing of every podcast in the world The unexpected benefits of being a guest on a podcast Why it’s not enough to just tell your story, you have to tell it over and over  
    Quotables:
    “A lot of people have the challenge of ‘the life we’re expected to live.’”
    “You are in your worst case scenario right now. What's ahead of you is possibly your best case scenario.” 
    "When you try something and it doesn’t work, as long as you learn something, you’ve succeeded.”
    “Entrepreneurship is this journey of self discovery every single day you're doing it.”
    “Most people are amazing, but most people don’t think they’re amazing. Until you think you are, you’re not going to get to that next level.”



    Links mentioned in this episode:
     
    Ray Blakney’s website: https://rayblakney.com/ 
     
    Ray on Facebook: https://www.facebook.com/raymond.blakney 
     
    Ray on Twitter: https://twitter.com/rayblakney 
     
    Podcast Hawk: https://podcasthawk.com/ 



    Join The YES Effect Inner Circle Facebook Group for a behind the scenes experience about what it means to Believe, Belong and Become!
     
    Join Shelli on Facebook
    Join Shelli on Instagram
    Join Shelli on YouTube

    • 30 min

Customer Reviews

4.7 out of 5
65 Ratings

65 Ratings

Kurlee1111 ,

So inspirational and motivational!!!

I have listened to Shelli’s podcast for a number of years, and it didn’t matter the topic or who the guest was, I always had many takeaways and “aha” moments. I found each episode motivational, uplifting, and included many stories that resonated with me. We all learn through stories and she ensures that this is done on each episode. Not only did I learn a lot about other people’s journeys, but each episode encouraged me to look at my own life, my blocks, and the possible ways I could remove them to become a better version of myself. I am so grateful that I found Shelli when I did all those years ago as she and I “started our mornings off together” with my headphones in my ears at the gym, getting my mind right for the day. I now watch her YouTube episodes and I am in awe of everything that she has accomplished and continues to do to motivate and encourage so many of us. If you haven’t had an opportunity to listen or watch Shelli, you are missing out on a good thing!!!

NancyP1234 ,

Inspiring

This podcast is inspiring and insightful. Great conversations with positive energy. I hope we all find our inner encouraging voice and this podcast can help us see what's possible.

jokadda25 ,

One of the best podcasts I’ve ever heard

Shelli knows how to put I smile on my face with her inspiring words and makes my day.

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