#THEBIGLIFT Webtrends Optimize

This week we are joined by Richard Chapman, Head of Experimentation at 26 Agency. In this episode, we explore how to build and maintain a CRO culture for quicker growth to ensure you nurture your more engaged customers. But building this culture can be difficult, particularly if your organisation is new to CRO and experimentation. As someone who had worked in CRO for a long time, Richard outlines his best practice tips for a quick and smooth process when introducing it into your digital strat...

On this month's podcast, we are joined by Steven Shyne, Co-Founder and Chief Operating Officer of CXperts. CXperts are a digital consultancy that work with a number of different organisations to help them empathise and connect with their users. On this episode, he explores how to plan beyond the quick wins to develop sustainable ongoing test concepts. Steven argues that whilst quick wins are useful, they have a limited life span, so you need multiple inputs to keep your customers interested a...

On this month's podcast, we are joined by Gavin Willis, Founder and CEO of specialist SEO and Search marketing agency, Search7. Named as such due to their expertise in Search Marketing, and 7 as they give 7% of their profits to charity. They have an admirable approach to their way of working, encompassing their belief that 'we can all play a part in making people's lives better', as well as continuing to give their employees the tools to thrive and providing results for their clients. Gavin e...

On this month's #thebiglift we are joined by Gerry McNicol, Founder and CEO at Distil. Ai, who are experts at using data to improve commerce performance. Gerry explores how you can avoid 'analysis paralysis' so that your data is actually telling you useful things, and to avoid being overwhelmed with too much information. He also delves into the importance of nailing down your definitions in relation to your data, so everyone is clear and concise on what you want to achieve. This is key when t...

On this month's podcast we are joined by CEO of AWA Digital, Johann Van Tonder. Johann is passionate about determining what people want to get done and how he can help them. He delves into his belief that an important part of the experimentation and growth mindset is not only learning from your own mistakes, but also the mistakes other people have made. He argues there is no excuse to make ill-informed decisions and sometimes there are more important things at hand than just increasing ROI. I...

Sussex Cricket Foundation is an important charity in the sporting community due to the work they do to bring joy and fulfillment to children who are often marginalised. We are incredibly proud that we are able to support them in a lot of the fantastic work they do.On this month's #thebiglift podcast, we are joined by Gary Wallis-Tayler, Aroop Tanna and Tom Belcher from Sussex Cricket Foundation. They discuss the amazing opportunities they bring to children in the local area and how dedicated ...