Toolkit Tuesday Dealership Toolkit

If you have ever seen Rich speak at MRAA, RVDA, Auto Con, Digital Dealer, NIADA, you know he gets wound up about Google. This week he gives an energetic look into Google Analytics and why most dealers and businesses aren't using it. If you are responsible for digital marketing our you own a dealership, this is a must-see edition of TKT.

Today Rich DeLancey hosts and talks about a variety of subjects, including the change to Google AdWords that may eliminate the "Payment Ad" for many Car, RV, Marine, and Power Sports dealers. Then Rich explores the method and reasoning behind Toolkit's newest technology SIT. Finally, he wraps up Toolkit Tuesday with some ideas on inventory and an introduction to RECVEX

Today Dealership Toolkit's COO Liz Martin and CEO Rich DeLancey join Trisha to give an update on what is new at Toolkit. Rich gives everyone an update on BOTS and Shopping Insight. Then Liz explores data and creative. Finally, Rich shows you how your Google Adword account may be costing you $100s of wasteful dollars. Join us for this must-watch episode.

This week Marshall White, Marketing Director of the Guaranty Group in Oregon, joins Trisha to discuss the effects of COVID on marketing for the Auto & RV industry.

In this episode host, Trisha Clark and Dealership Toolkit COO Liz Martin talk data. Learn about the "All Traffic Cost Money" philosophy and how to avoid the Data Dump.

In episode four, host Trisha Clark and Dealership Toolkit's BDC Manager Aaren Chastain explore the bonding between a virtual BDC and the dealership. They talk about the ups and downs and what it takes to make both partners successful.
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