71 episodes
Tourism Marketing Mastery Erik Hatterscheidt
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- Business
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5.0 • 7 Ratings
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This show is for those who run a tourism based business and are looking for new ways to market that bring in consistent bookings but still maintain a healthy profit margin for their operation.
Inside each episode, learn from Erik Hatterscheidt, a former resort marketing manager and now owner of a global 7 figure tour business as he shares his biggest “A-ha moments” and marketing secrets with full transparency.
From marketing flops, to mindset, to big booking wins, Erik pulls you into his world and shares his personal journey to filling bookings using clever marketing ideas.
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70. The ‘Holy Crap’ offer
Here’s an offer that will set you apart from the competition, is free to create, and comes with world class benefits.
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69. Never discount - Use the cheesecake strategy instead
Discounting is almost always a horrible idea. And there’s a much smarter way to achieve the outcome you’re looking for.
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68. Pricing for profit in tourism
Pricing strategies you should be considering going into 2024.
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67. 10 Big marketing mistakes that drag a team down
In this episode I cover the 10 big mistakes I made in the last 3 years working with my marketing team.
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66. 3 Years Gone - Why I left and why I’m back now
A brief explanation on where I’ve been, what I’ve been up to, and what you can expect moving forward. If you want to ask me a question you can do that by listening to this episode on Spotify.
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65. How to make the complex simple in your marketing
Is your organization or your marketing overwhelming? If so you need to listen to this episode. To write with questions contact Info@tourismmanagentacademy.com
To get the full tourism marketing course click: https://tourismmarketingmastery.thinkific.com/courses/GuestPipeline
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Customer Reviews
Great resource for tourism operators!
In the process of starting a tourism business and this has been a huge boost in confidence going into it! I took some community college level marketing classes and felt like I left them empty handed, good grades but not a lot of practical and applicable skills for the industry I was trying to prepare for. I hope another season or even an episode this podcast comes out to touch on changing industry trends and interviews with more business owners.
Wish I’d found this sooner!
I started a tourism business called Park Place Retreats on Grand Manan Island and have been booked solid since we started. It was great to hear from this podcast how important it is to still market your business even if you’re doing well.
Lots of great information packed into these quick episodes, definitely worth a listen if you run any sort of tourism oriented business. It’s one of the only tourism business podcasts out there, and a great one. Thankful to have learned stuff that I’m not learning in my BBA.
Not even in tourism and still great!
I’m not even a tourism marketer and I love this podcast. I’ve found that I get great insights into marketing that I can apply to my own business, and the host is great about providing stories and anecdotes that illustrate his points. I’d be lost without these weekly episodes!