5 episodes

A couple of the marketing team members at UrsDigitally, a Digital Marketing Agency in Kolkata, East India, sit across the computer screen in a Zoom Session with some of the best in the industry to learn more about Digital Marketing Strategy, Content Marketing, Social Media Marketing, SEO, Performance Marketing, Digital PR and everything digital in between. Grab your coffee to go and plug-in on your way to work or home for an informative session that will give you a brand new ROI-driven perspective!

Visit Website: http://ursdigitally.com/

Travel Size Marketing Guide UrsDigitally

    • Business

A couple of the marketing team members at UrsDigitally, a Digital Marketing Agency in Kolkata, East India, sit across the computer screen in a Zoom Session with some of the best in the industry to learn more about Digital Marketing Strategy, Content Marketing, Social Media Marketing, SEO, Performance Marketing, Digital PR and everything digital in between. Grab your coffee to go and plug-in on your way to work or home for an informative session that will give you a brand new ROI-driven perspective!

Visit Website: http://ursdigitally.com/

    Skyrocketing your Social Media impressions with Danielle Klein

    Skyrocketing your Social Media impressions with Danielle Klein

    The world of Social Media Marketing is expanding in leaps everyday. The UrsDigitally team is here to help you keep up. It's time you heard about it from the best in the field. Danielle Klein, a New York-based social media marketeer, has been making marketing miracles come true for her clients! And she is here to take you on an immersive journey through all that's new and exciting in the field. From LinkedIn campaigns to Instagram reels, unlock the secrets of skyrocketing social media impressions here!

    Connect with her here: https://www.linkedin.com/in/danielle-kle

    Follow us on social media to know the latest updates in the digital marketing industry:

    https://linktr.ee/UrsDigitally

    • 39 min
    Spearheading the battle against Covid-19 with Sulagna Chowdhury

    Spearheading the battle against Covid-19 with Sulagna Chowdhury

    The Travel Size Marketing Guide invites you to fortify your strategies and replenish your resources in the battle against Covid-19.

    Half the battle is already won if you can manage to find the right resources at the right time. And we’re here to help you with that. With specific instructions on what to do if you find yourself in any Covid-related crisis, this episode is solely devoted to spreading awareness and successfully combating this deadly disease. We’re in this together!

    Please find the resources mentioned in the episode here:

    Covid.army

    https://covid.army/

    Petrichor Healthcare: https://www.instagram.com/petrichorhealthcareofficial/?hl=en

    Grofers:

    https://grofers.com/blog/covid-19-resource-bank/

    Covid India resources:

    https://www.instagram.com/covidresourceindia/

    Covid Meals for India:

    https://covidmealsforindia.com/

    We can’t win this battle alone. So we urge you to make donations to these phenomenal sites that are providing relief and resources to so many people. Let’s add value!

    Stay home & stay safe!

    Covid helpline numbers for various states:

    National

    91-11-23978046

    Andhra Pradesh

    8662410978

    Arunachal Pradesh

    9436055743

    Assam

    6913347770

    Chattisgarh

    077122-35091

    Haryana

    8558893911

    Kerala

    0471-2552056

    Madhya Pradesh

    0755-2527177

    Maharashtra

    020-26127394

    Manipur

    3852411668

    Nagaland

    7005539653

    Odisha

    9439994859

    Rajasthan

    0141-2225624

    Tamil Nadu

    044-29510500

    Tripura

    0381-2315879

    Uttar Pradesh

    18001805145

    West Bengal

    3323412600

    Andaman & Nicobar Islands

    03192-232102

    Chandigarh

    9779558282

    Delhi

    011-22307154

    Kashmir

    1942440283

    Jammu

    1912520982

    Ladakh

    1982256462

    Follow us on social media to know the latest updates in the digital marketing industry:

    https://linktr.ee/UrsDigitally

    • 8 min
    Content Marketing for the Retail Industry during the Pandemic with Surbhi Kanswa

    Content Marketing for the Retail Industry during the Pandemic with Surbhi Kanswa

    The retail industry can be tough. Add in the pandemic and it's set to send your stress levels into a frenzy. That's why we called in an expert at retail marketing to uncover the secrets of how retail marketers can build loyalty in customers that will see them through even the darkest of times! Surbhi Kanswa, head of marketing at Em & Em Personal Care Pvt. Ltd., the parent company of Captain Zack and Coccoon, talks about building a community, having compassion, and showing it all in your content.

    Connect with her here: https://www.linkedin.com/in/surbhi-kanswa-3649b728

    Marketing term used in the episode:
    Point of sale - The place at which your customer is buying your product or products similar to yours

    Follow us on social media to know the latest updates in the digital marketing industry: 

    https://linktr.ee/UrsDigitally

    • 1 hr 4 min
    Navigating Content and Analytics for Growth with Siddharth Sharath Kumar

    Navigating Content and Analytics for Growth with Siddharth Sharath Kumar

    Content Analytics and Consumer Psychology: how are they related? How do you get insights from analytics such that you can make your content and product better? Let's hear it from the expert himself: Siddharth Sharath Kumar! Siddharth has worked as a product evangelist at Zoho Corporation for over 3 years and is currently helping many companies with their go-to-market strategies. Follow Siddharth on LinkedIn: https://www.linkedin.com/in/siddharth-sharath-kumar-41ba1b106/

    This episode's Marketing terms simplified:
    KPI- Key Performance Indicators - a set of quantifiable measurements to define success
    Metrics- quantitative measures of the KPIs
    Brand Positioning- How the customer perceives the brand and the place it occupies in their mind. Eg: Coca Cola is positioned as an innovative beverage brand meant to bring happiness to its consumers.

    Follow us on social media to know the latest updates in the digital marketing industry:
    Facebook: https://www.facebook.com/ursdigitally
    Instagram: https://www.instagram.com/urs_digitally/
    LinkedIn: https://www.linkedin.com/company/urs-digitally
    Twitter: https://twitter.com/urs_digitally

    Know more about us: http://ursdigitally.com/

    • 54 min
    Getting started with content marketing made easy with Mitul Das

    Getting started with content marketing made easy with Mitul Das

    There's content for blogs, there's content for social media, there's content for PR, where and how do you even get started? In his comprehensive words, Mr. Mitul Das, the CEO, Co-Founder, and Director of UrsDigitally unravels the secrets of content strategy and how to capture your audience's interest. Check out Mitul Das' Profile: https://www.linkedin.com/in/mituld/

    • 1 hr 1 min

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