Join Christina and Peter Pilarski, parents of twin boys and co-owners of CIPR Communications, as they blow the doors wide-open to their strategy-first communications and marketing agency.
This dynamic duo is just the right amount of push and pull, resulting in a uniquely blended perspective on business and marketing today and in the future, as well as on juggling life as busy entrepreneurs, parents, and as a married couple.
Drawing on their first-hand experiences, they’ll pass on valuable marketing and communication expertise, and business and life commentary – demystifying and delivering you the knowledge and perspectives you need to grow your business.
Website Quality Audits
Web Quality Audits allow you to understand your website content from a new lens - these data-driven reports evaluate every single page on your site and allow you to make a game plan for improving each page. This is an essential first step in your SEO program, a new website builds when you have an existing site, or you're looking to evaluate the effectiveness of your current site before plunging into a website development project.
Now What? How to Continually Improve Your New Site
Christina and Peter discuss the importance of always improving your website - Google likes it, your website visitors will like it, and your customers will like it. Website improvement isn't just about technical components and content - it's about trust symbols, seasonality, and value add for your prospects and customers. Learn the things you should be thinking about every month to ensure your website is operating at its very best!
Why do I Need Website Maintenance?
Christina and Peter debunk the necessity of engaging your agency in ongoing website maintenance for your website. What is website maintenance? What should a basic package cover? Why do you need site back-ups and security checks? And why are all those version and plug-in updates important? Christina and Peter give you all the facts to consider as you think about ensuring your website stays online and up to date moving forward.
Help - My Website is Being Held Hostage
Asking for help is key and due diligence from the beginning is important. If your developer has stolen the keys to your website and not letting you you do have options. Bring in a third party to help you speak the same language as soon as possible and remember you do indeed own your assets and there is powerful legal precedent there too.
Top 5 Things You Need When Your Website Launches
CIPR's leaders tell their top 5 things to consider before you hit the green light on launching your site. Testing (by both parties), stabilization, support, and ensuring all the right people are at the table are key. How long does a website take to launch? Well - it all depends but Christina and Peter have insight here that can help you better plan for that website launch date.
Hidden Website Costs - Knowing Upfront
Budgeting for a website isn't just about the project itself and the cost of the site - website developers will be able to equip you with pricing around the plug-ins required to make your website experience what you desire it to be. It's also important to find a budget for the graphic design, photos, and video you may want to include in your website upfront (or at least consider it as something you will be building). And finally, learn what Peter considers the 'property tax' of a website you need to be prepared to pay each year.
Great premise and people
Excited to follow along, learn, and enjoy these two lovely people sharing their adventures of business and family.
Only 2 episodes in & I’m already a fan. Totally relatable hosts, can’t wait to learn more marketing tips.
Authentic and Refreshing
Full disclosure - I’ve never met Christina IRL but have come to know her through social media. Her genuine enthusiasm and intelligence comes through in this podcast and I have to remind myself we’ve never met because she is so authentic. She and Peter do a great job playing off each other and sharing what it truly means to be partners in all areas of life.