Understanding Customer Segmentation Think Retail

Understanding your target consumer is key to success, doesn't matter what industry you're in. With the many tools available today to gather data about consumers, the ability to create a clearer picture of your customers and how they might fall into different categories has never been stronger. However, it's difficult for most companies to make use of every tool available. That means we have to pick and choose which tactics we want to develop strong portraits of our consumer segments.
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