171 episodes

Todd Hartley from WireBuzz reveals the secrets to successful video marketing. Discover the strategies, tips and tricks that will help your business build an audience, generate leads, and close the deal. Whether you’re a Fortune 100 business, or a solo entrepreneur, video marketing can help you amplify your sales and marketing results.

Each week on Video Marketing Mastery, Todd interviews experts and business leaders that are finding success with video. Together, they work to extract the key lessons and insights that will help you take your business to the next level. Whether you’re looking to build a YouTube channel or use video as part of your inbound marketing plan, you’ll get the expert advice you need on everything from developing your video strategy to measuring ROI.

Video Marketing Mastery with Todd Hartley: Online Video Strategy | YouTube Tips | Video Production Todd Hartley

    • Business

Todd Hartley from WireBuzz reveals the secrets to successful video marketing. Discover the strategies, tips and tricks that will help your business build an audience, generate leads, and close the deal. Whether you’re a Fortune 100 business, or a solo entrepreneur, video marketing can help you amplify your sales and marketing results.

Each week on Video Marketing Mastery, Todd interviews experts and business leaders that are finding success with video. Together, they work to extract the key lessons and insights that will help you take your business to the next level. Whether you’re looking to build a YouTube channel or use video as part of your inbound marketing plan, you’ll get the expert advice you need on everything from developing your video strategy to measuring ROI.

    Ep. 220: Fanocracy: Turning Customers Into Raving Fans

    Ep. 220: Fanocracy: Turning Customers Into Raving Fans

    Recently, I was working at a Tony Robbins event and a good friend of the Toddcast, David Meerman Scott, took the stage to discuss Fanocracy. Recognizing this was a super valuable topic to Video Marketing Mastery followers, we brought David back on the show to share more about this concept.
    David feels like we’ve gone too far in the direction of superficial online communication and that it’s time the pendulum swings back the other way towards genuine human connection. That’s what Fanocracy is all about.
    And growing a large fanbase isn’t limited to just athletes, musicians, and celebrities. In this episode, he’ll reveal how any business can develop a large following of raving fans, even B2B companies (hint: he shares a story of an insurance company that grew their YouTube channel to 700,000 followers). Plus, he shares how he combines neuroscience with video to create this “raving fan” effect even faster.
    Read to turn more of your customers into raving fans? Then tune in to this episode of Video Marketing Mastery!

    • 38 min
    What's Coming Up On Video Marketing Mastery

    What's Coming Up On Video Marketing Mastery

    • 5 min
    Ep. 219: Irrefutable Marketing Laws of the 2020s

    Ep. 219: Irrefutable Marketing Laws of the 2020s

    It's that time of the year when the entire marketing world starts publishing its “trends for 2020.”
    But honestly, a lot of them are “meh” and I’m tired of it. I’d rather give you something that stands the test of time (because trends are trendy and they come and go).
    So in this episode, I’m unleashing the timeless megatrend you need to understand if you’re going to be a successful marketer, entrepreneur, business lead or video marketer over the next decade. 
    The horizon on this trend is not 5 days, 5 weeks, 5 months, or even 5 years. This is going to be good for a decade-plus.
    Ready to crush your marketing goals in 2020? Then tune in to this episode of Video Marketing Mastery!

    • 39 min
    Ep. 218: How To Overcome Adversity When It Comes Looking for You

    Ep. 218: How To Overcome Adversity When It Comes Looking for You

    “There is [nothing] better than adversity. Every defeat, every heartbreak, every loss, contains its own seed, its own lesson on how to improve your performance the next time.” - Malcolm X
    Adversity is inevitable. What matters is how you respond.
    My good friend, entrepreneur, and sales training expert, Dan Lier, joins me on the podcast to discuss the mindset you need to overcome life’s toughest challenges.
    When Dan was diagnosed with amyloidosis, an incurable blood disease, he could have easily thrown in the towel and retreated from achieving his larger ambitions in life.
    ...but he never gave in.
    Instead, he carried the self-image of himself doing amazing things and believed that it would all work out if he just kept battling.
    In spite of all the adversity, Dan continues to be the #1 requested keynote speaker in Las Vegas, runs a successful sales consulting business, and started a new podcast with his wife about love and relationships.
    Want to know his secrets to overcome adversity? Then tune in to this episode of Video Marketing Mastery!

    • 45 min
    Ep. 217: What Separates Top Performing Salespeople From Average Salespeople?

    Ep. 217: What Separates Top Performing Salespeople From Average Salespeople?

    If you gave two salespeople the same script, product, and territory...why is one able to crush their sales goal while the other struggles to hit their quota?
    What’s the real problem that separates top performers from the “average sales dude?” (Hint: it’s not skill or talent, although those factors do matter at a certain point).
    Dan Lier, a two-time collegiate basketball national champion and sales training expert, explains that the underlying problem keeping salespeople stuck is their psychology, or belief system.
    Every salesperson knows what activities they need to be doing — prospecting, presenting, and following up — but it’s their psychology that keeps them from doing it. When you fix this, everything changes.
    In this episode, Dan and I unravel this concept even further and share some tips on improving your belief system and self-image. Plus, Jordan Herelle, a rockstar member of the WireBuzz Digital Strategy team, chimes in with his unique perspective on staying motivated.
    Maybe you’re working through some inner-beliefs that are holding you back in your life and career. Or maybe you want to better understand the worldview of a top performer so that you can copy how they think. You’ll get all that and more in this episode of Video Marketing Mastery!

    • 34 min
    Ep. 216: Using Video to Increase Conversion Rates

    Ep. 216: Using Video to Increase Conversion Rates

    Conversion rate optimization (CRO) is simply a process for getting more return on your investment in traffic — be that filling out a form, becoming customers, or otherwise.
    The CRO process involves understanding how users move through your site, what actions they take, and what stops them from completing your goals.
    When you understand these things, you can apply CRO strategies and tactics to plug leaks and improve your business results.
    So how does this work with video? 
    I had the chance to connect with Brian Massey, the Founder of Conversion Sciences and author of Your Customer Creation Equation. Together, we discuss questions such as:
    How does video increase conversion rates on a homepage and landing page?
    What are the most important things to consider when using video on a webpage?
    And what mistakes do businesses make when producing a video for conversion?
    And more
    Tune in as we reveal the secrets to boosting conversion using video.

    • 46 min

Customer Reviews

Jeff at Lease Ref ,

Very Informative!

Todd knows his stuff and has inspired many ideas for my business. Keep up the great work Todd!

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