44 episodes

Get VIP Access today! VIP stands for Visibility, Impact, Profit and this podcast will get you inspired and fired up about content creation and marketing yourself and your brand. Get marketing and mindset strategies, actionable tips, and the motivation you need to land more clients, nurture your leads, and position yourself as an expert in your industry. Through her company, VIP Digital Content, Melanie provides her clients with content marketing strategies so they can land more clients with engaging marketing. A small business owner since 2012, Melanie understands the entrepreneurial journey and that it truly takes a village. She has worked as a print, radio, and TV journalist and as a PR specialist in Hollywood. Melanie has won numerous journalism awards and received her Master’s Degree in Broadcast Journalism from the University of Southern California. Learn more at https://vipdigitalcontent.com/

VIP Access Melanie Herschorn

    • Business
    • 5.0 • 3 Ratings

Get VIP Access today! VIP stands for Visibility, Impact, Profit and this podcast will get you inspired and fired up about content creation and marketing yourself and your brand. Get marketing and mindset strategies, actionable tips, and the motivation you need to land more clients, nurture your leads, and position yourself as an expert in your industry. Through her company, VIP Digital Content, Melanie provides her clients with content marketing strategies so they can land more clients with engaging marketing. A small business owner since 2012, Melanie understands the entrepreneurial journey and that it truly takes a village. She has worked as a print, radio, and TV journalist and as a PR specialist in Hollywood. Melanie has won numerous journalism awards and received her Master’s Degree in Broadcast Journalism from the University of Southern California. Learn more at https://vipdigitalcontent.com/

    The Importance of Publicity with Lisa Simone Richards

    The Importance of Publicity with Lisa Simone Richards

    Want to boost your brand's credibility in an amazing way? You need to start getting publicity! That’s why episode 44 of the VIP Access Podcast is about the Importance of Publicity with Lisa Simone Richards.

    Are you a service-based women business owner who’s written a book?  If you’re ready to leverage your book and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 45-minute Sparkles & Strategy Call with Melanie at contentstrategycall.com today.

    In this episode of the VIP Access Podcast, I am joined by Lisa Simone Richards, owner and founder of Lisa Simone Richards. Lisa shares the importance and the impact that publicity can have on your brand.
    Some points Lisa and I go over in this episode include:
    How to build your credibility onlineWhy media/press releases can be beneficialThe average time it takes to go from pitch to publicityAction steps for getting started with your own publicityWorking with a publicist like Lisa or doing your own PR can take your business to new heights thanks to incredible reach.
    Thank you for listening!
    If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
    CONNECT WITH MELANIE HERSCHORN:
    Schedule a Call with Melanie!
    Is your Content helping you land clients? Take the quiz to find out!
    Follow me Instagram
    Join the Sparkles and Strategy Facebook group

    • 20 min
    Influencer Marketing

    Influencer Marketing

    Should you add influencer marketing to your content plan? If it fits your brand, influencer marketing could be a pivotal addition to your brand reach. That’s why episode 43 of the VIP Access Podcast is about Influencer Marketing.
    If you’re ready to simplify your brand messaging and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 45-minute Content To Cash Strategy Call with Melanie at contentstrategycall.com today.
    In this episode of the VIP Access Podcast, I share how adding influencer marketing can boost your sales and increase your brand’s online reach. Influencer marketing may seem complicated at first so I’m so happy to be able to share my experience and knowledge with you.
    Some points I go over in this episode include:
    What is the ROI on influencer marketingThe importance of contracts and clear expectationsHow to find your influencersHow to avoid being ghostedWorking with influencers is a marketing tool that can result in sales but more importantly, it is part of your content marketing, with images and testimonials that can be used over and over again. Influencers are a boost to your business by helping you create buzz. 
    Thank you for listening!
    If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
    CONNECT WITH MELANIE HERSCHORN:
    Schedule a Call with Melanie!
    Is your Content helping you land clients? Take the quiz to find out!
    Follow me Instagram
    Join the Sparkles and Strategy Facebook group

    • 10 min
    Heart-Centered Sales with Connie Whitman

    Heart-Centered Sales with Connie Whitman

    Do you shy away from sales because it feels sleazy or spammy? If you avoid sales, you end up leaving money on the table. That’s why episode 42 of the VIP Access Podcast is about Heart-Centered Sales with Connie Whitman.
    If you’re ready to simplify your brand messaging and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 45-minute Content To Cash Strategy Call with Melanie at meetmelanie.live today.
    In this episode of VIP Access Podcast, Connie Whitman of Whitman and Associates is sharing how we can make successful sales while maintaining our integrity and avoiding those icky ‘salesy’ feelings.
    Some points we go over in this episode include:
    Why sales are necessary for business successThe 5 walls of objection and how to overcome themHow to maintain your integrityKeeping your conversations moving forwardSales are essential for business growth. By keeping your sales strategies heart-focused, you will be able to close more sales and maintain great relationships.
    Thank you for listening!
    If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
    CONNECT WITH MELANIE HERSCHORN:
    Schedule a Call with Melanie!
    Is your Content helping you land clients? Take the quiz to find out!
    Follow me Instagram
    Join the VIP Digital Marketing Tips Facebook group

    • 22 min
    Why you shouldn’t be on every social media platform

    Why you shouldn’t be on every social media platform

    All the social media platforms available are truthfully overwhelming. There also seems to be this idea that we need to be on all of the platforms, everyday, consistently, with original content. I am putting that idea into the category of myths. That’s why episode 40 of the VIP Access Podcast is why you shouldn’t be on every social platform! 
    If you’re ready to simplify your brand messaging and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 45-minute Content To Cash Strategy Call with Melanie at meetmelanie.live today.
    In this episode of VIP Access Podcast, I am sharing why it is better to be on 1-3 platforms than all of them, how you can learn the nuances of the platform and save yourself from being spread too thin, feeling the need to post on socials day and night.
    Some points I go over in this episode include:
    The statistics of the different social media platformsHow to pick which platforms to be onThe importance of engagementBeing consistent with your social media marketingSocial media is one of the greatest ways to reach and connect with your ideal clients but being on 15 platforms is not feasible or maintainable. By focusing on 1-3 platforms you can give your audience the best value.
    Thank you for listening!
    If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
    CONNECT WITH MELANIE HERSCHORN:
    Schedule a Call with Melanie!
    Is your Content helping you land clients? Take the quiz to find out!
    Follow me Instagram
    Join the Sparkles & Strategy Facebook group

    • 10 min
    Live Video Is Here To Stay

    Live Video Is Here To Stay

    Live video is here to stay. If you haven’t noticed, almost every social platform is coming up with ways for you to go live and share your message with not just your followers, but the world! That’s why episode 40 of the VIP Access Podcast is about live video! 
    If you’re ready to simplify your brand messaging and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 45-minute Content To Cash Strategy Call with Melanie at meetmelanie.live today.
    In this episode of VIP Access Podcast, I am sharing the benefits of live video – how you can connect with your followers in real time, answering questions, and even show your coaching style. Some points I go over in this episode include:
    How your ideal client will find you with live videoWhy you don’t have to be totally polished in your live videosThe stories that keep your audience coming backPlanning the strategy of your live videoLive video is one of the best ways to connect with your audience. You’ll show them your authenticity and position yourself as someone they’ll want to work with. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.
    Thank you for listening!
    If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
    CONNECT WITH MELANIE HERSCHORN:
    Schedule a Call with Melanie!
    Is your Content helping you land clients? Take the quiz to find out!
    Follow me Instagram
    Join the VIP Digital Marketing Tips Facebook group

    • 8 min
    Podcasting with Alesia Galati

    Podcasting with Alesia Galati

    Podcasting is pivotal to my business and aside from absolutely loving it, it allows me to connect with my audience in an intimate way to give them encouragement, information, and knowledge. That’s why episode 39 of the VIP Access Podcast is about podcasting! 


    If you’re ready to simplify your brand messaging and implement a content marketing strategy that's uniquely you to attract and nurture your ideal clients, book your free 45-minute Content To Cash Strategy Call with Melanie at meetmelanie.live today.




    In this episode of VIP Access Podcast, Alesia Galati is sharing the importance of podcasts in your overall marketing strategy and actionable steps you can take right now to launch a killer podcast. Some of the talking points Alesia and I go over in this episode include:


    How podcasting can boost your business and reach your ideal clientDetermining where and how to podcastDefining the purpose of your podcastHoning in on your podcast topic and contentPodcasts are evergreen and with so many people tuning in to learn, grow, or be entertained they are an incredible tool to grow your business. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.


    Thank you for listening!


    If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!


    CONNECT WITH MELANIE HERSCHORN:


    Schedule a Call with Melanie!


    Is your Content helping you land clients? Take the quiz to find out!


    Follow me Instagram


    Join the VIP Digital Marketing Tips Facebook group

    • 13 min

Customer Reviews

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3 Ratings

frankigral ,

Head of Human Resources

Always so informative!

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