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Let’s face it; writing isn’t easy. However, it’s something all of us have to do in our daily life from emails to sales proposals to marketing materials. We’ve all seen how poor writing can negatively reflect on a brand, so it’s important to make a good impression. While mastering writing can take years of practice, here are three quick tips that can make your writing sound more professional today!

Jessica Adanich of creative agency DesignPod Studio is back for a second episode! This time, she discusses marketing tips for tactical and public safety brands. If this is your market segment, you don’t want to miss this.

In this episode, we interview Jessica Adanich of creative agency DesignPod Studio. She provides some great advice on branding and why it’s important for businesses of any size.

If you’re a company that offers products and services to the public safety sector, it’s important to identify the different pain points and needs of each persona rather than looping military, law enforcement and other professionals all together. The more targeted you get, the more successful you will be. With our backgrounds and work in public safety, we share three personas you’ll want to consider in your marketing in this episode.

When you're planning for a video, it's easy to just focus on the immediate topic or need. But it's important to consider what else you may be able to capture or create from your shoot in terms of mini clips and more to really maximize your time and money. Listen to this episode to learn more about how you can expand your use of your video shoot and footage.

Working with influencers is a popular marketing tactic, providing an opportunity to share your product or service with additional audiences. However, knowing how to find and work with influencers can be confusing. If your brand is considering introducing influencer marketing, you don't want to miss this episode with Matthew Thornicroft, Communications Manager at Pierre's Ice Cream. He shares best practices and examples from his experience that can help inspire your company's marketing strategy too.