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Colton Nason grew up like many other kids in Canada. Active, loving sport, and dreaming of one day making the big leagues. But like the vast majority of those same kids, his dreams fell short. Years later, having recognized and researched the role that nutrition plays in a competitive athlete's trajectory, he couldn't help but wonder if his lack of awareness, and financial access to proper nutrition might have played a role in those unfulfilled dreams.
As a university student, with an entrepreneurial instinct, he began researching the extent of the nutrition gap in Canada's potential athletes. At the same time he was developing an interest in athletic apparel, and somehow those two worlds met, resulting in Clothes With Benefits.
But the benefits extend beyond quality, competitively priced gym wear. 5% of all sales help fund better, healthier eating for Canada's up and coming athletes. Purchasers of CWB apparel also become eligible for discounts from partner companies in Calgary's health and fitness community.
Colton places his mission in the hands of his customers: "Make a purchase, make a difference". This, he feels, benefits customers and beneficiaries of his vision...to see more athletes' dreams realized.
Website: www.clotheswithbenefits.com


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