28 min
What Happens When No One Knows About Your Great Product? Marketing Spark (The B2B SaaS Marketing Podcast)
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- Marketing
Many companies develop great products.
The problem is few people know about them.
These companies struggle with a lack of money to do marketing. There's too much competition, or they're product-based.
Andrew Grubb is experiencing this first-hand.
As the CEO of ThinkSound, which makes earphones and headphones, Andrew heads up a company that has loyal customers....but not enough of them.
In this episode of Marketing Spark, Andrew talks about the challenges of attracting the spotlight and how Think Sounds plans to leverage community and influencers to drive sales.
Many companies develop great products.
The problem is few people know about them.
These companies struggle with a lack of money to do marketing. There's too much competition, or they're product-based.
Andrew Grubb is experiencing this first-hand.
As the CEO of ThinkSound, which makes earphones and headphones, Andrew heads up a company that has loyal customers....but not enough of them.
In this episode of Marketing Spark, Andrew talks about the challenges of attracting the spotlight and how Think Sounds plans to leverage community and influencers to drive sales.
28 min