3 episodes
What's Next: A Digital Marketing Podcast for B2B Directive Consulting
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- Business
What's Next is a weekly digital marketing podcast hosted by Garrett Mehrguth and Tanner Shaffer the co-founders of Directive Consulting. If you are in B2B and wondering how you can increase your organic rankings, drive more leads from PPC, grow your social presence, or improve your content marketing then this show is for you. Pulling from a large portfolio of B2B clients, we discuss tried and true tactics as well as deliver a fresh outside perspective for in-house marketers. B2B marketing topics covered include: SEO, PPC, Content Marketing, Social Media, and more!
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The Value of Link Building for B2B Companies
In this week's episode, we discuss the value of link building for B2B. We dive into tactics you can use, our detailed approach, and necessary software. This is an episode you won't want to miss.
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Generating B2B Leads from Search Engines
In this episode, we talk about how B2B companies can drive leads from search engines and break down what's currently broken. You'll learn new tactics, hear a fresh perspective, and understand the value of a three-pronged approach to B2B marketing.
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How to Outsource Technical Content as a B2B Company
Finding time to write content or even managing freelancers is a daunting task. Being in a technical space as a B2B company doesn't make it any easier. In this episode, we discuss the benefits (and drawbacks) of outsourcing technical content as a B2B company.
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