Why One-Upping Your Customers is a Good Thing with Anthony Iannarino, Ep #299 Negotiations Ninja Podcast

You’re supposed to lead and serve your clients—so how is one-upping your customers a good thing? Being one-up is one of the many topics Anthony Iannarino covers in his new book, “Elite Sales Strategies.” It’s not about creating an unfair advantage but instead leading from a position of authority and expertise in your field. Listen to this episode of Negotiations Ninja to hear us discuss Anthony’s unique concept. 
Outline of This Episode [1:38] Learn more about Anthony Iannarino  [3:00] The concept of one-upping your Customers [6:53] The process of learning what you need to know [10:14] The truth at any price is key [15:42] Anthony’s triangulation strategy [21:48] How to teach someone without offending them [26:45] The importance of embracing intellectual humility [30:07] Learn more about Anthony’s Outbound Sales Conference Resources & People Mentioned Outbound Sales Conference 2022 Connect with Anthony Iannarino Elite Sales Strategies The Only Sales Guide You'll Ever Need Connect on LinkedIn Follow on Twitter Connect With Mark Follow Negotiations Ninja on Twitter: @NegotiationPod Connect with Mark on LinkedIn Follow Negotiations Ninja on LinkedIn Connect on Instagram: @NegotiationPod Subscribe to Negotiations Ninja