Wikipedia Public Relations for Politics, Brands, and Crisis Communication, with Rhiannon Ruff Social Media and Politics

Rhiannon Ruff, Wikipedia Expert and Founding Partner at Lumino, discusses how politicians and brands can effectively manage their Wikipedia presence. We discuss why Wikipedia is important for Google Search and AI like ChatGPT, and how the tone, norms, and editors of Wikipedia make editing your own page difficult. Rhi shares her tips on how to manage a Wikipedia page in the right way, and why that's crucial for politicians and political parties.