Wills 101 with Willful CEO Erin Bury Perspectives

In this episode, co-founder and CEO of Willful Erin Bury joins us to give us a Wills 101 lesson. She’ll cover everything from what exactly a will is to when you should get one, some key definitions and much more.
An earlier version of this episode said 57% of Canadians don't have a will, and that rises to 75% for younger Canadians. In fact, the poll showed that 43% of Canadians don't have a will, rising to 66% for younger people.
Key moments this episode: 
1:16 — Before we start, we have to ask Erin: what was it like being on Dragon’s Den? 
2:50 — What is a will? 
3:56 — The most common misconception about wills 
5:46 — The personal experience that triggered Erin and her husband to start Willful 
8:14 — Why the will is the ‘tip of the iceberg’ when it comes to estate planning 
9:03 — When should people start thinking about getting a will? 
10:43 — What is an estate? 
11:57 — A little more about what inspired Willful 
13:22 — What makes a will a legal will? 
14:48 — What situations are out of the scope of Willful? 
16:51 — What is a power of attorney? 
19:06 — What is an executor? And what should you be thinking about when you choose one 
22:01 — Why Willful is partnering up with Scotiabank 
24:50 — The unexpected brand Erin has cultivated within her circle of friends