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68 episodes
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The Loyalty Podcast Iain Pringle
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- Business
Loyalty industry podcasts tailored for marketing professionals. Stay ahead with the latest news and best practices from around the globe, designed to empower, inform and inspire. Brought to you by Loyalty Wired.
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Newscast 1 - Episode 1 of our new podcast format!
Newscast 1 - In our inaugural episode of the Loyalty Newscast we bring you the latest industry news, discuss proposed changes to the US credit card market, explore sports loyalty and ask what loyalty lessons we can all learn from Taylor Swift. With special guests Jill Goldword, Tom Cowgill, Marc Berman, and Guy Rosenhoiz.
This newscast is brought to you by CoinBridge by Nayax. -
Newscast Introduction
Quick summary of our new Loyalty Podcast which will be launched later today.
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The Case For Loyalty - Taking loyalty to the boardroom.
In this podcast we explore making the case for loyalty in the boardroom. How do you prove value and make a case for long-term investment. With special guests Amy Barnett of VP of Loyalty at Cracker Barrel and Jay Weinberg.
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Podcast 63 - GenZ Views On Loyalty
In this podcast we interview a global panel of GenZ consumers to find out what they want from loyalty. Who gets it right? Who gets it wrong? How can we engage this critical group of customers?
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Podcast 62 - What Brits want from loyalty?
After years of slow decline in UK loyalty market has turned around over the last 2 years. In this podcast we review the latest research from Mando-Connect and YouGov and explore the reasons behind these changes with special guests Charlie Hills, Nick Fishbourne and James Davies.
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Podcast 61 - Building CPG or FMCG brand loyalty.
In this podcast we explore the rise of Direct to Consumer business models and how loyalty can help brands build a direct relationship with consumers. With Jason Whiting of Lego and loyalty expert David Andreadakis we use brands like Nike, Adidas, Harley Davidson and Blackstone to illustrate points.