Are your agency's case studies effective for new business‪?‬ Agency Hero

Let's talk about why your agency's case studies are ineffective. Want to know why they aren't driving more leads to your new business people? It's because you don't know who the hero of the story is. If you tell a story, and your hero is unrecognizable, you're doing it wrong. In this podcast we cover how to fix this and what you should do to ensure that your case studies drive more leads and win more business.