Circularity.fm Patrick Hypscher

This episode features Patrick Peter, Director at phiyond by adelphi. Patrick presents how phiyond supported Korozo in creating transparency about its level of circularity. The starting point was the change in the regulatory landscape. Patrick and his team needed to gather and process circularity data to meet upcoming reporting standards. He shares how the reporting effort triggered the ambition to improve the circular share. The episode concludes with the needs and opportunities for companies to become more circular.

This episode features Calle Medin, Vice President Sustainability at Husqvarna Group. Calle presents a process Husqvarna set up in 2019 to promote circular business ideas. The starting point is the strategic ambition of the management board. Calle and his team defined focus areas and decision criteria. He shares the different motivations of employees to submit ideas and how the selection committee was staffed. The episode concludes with reflections on the implementation of the ideas and success rates.

This episode features Angela Hultberg, Global Sustainability Director at Kearney. She discusses the critical role of circular economy strategies in achieving sustainable business practices. She emphasizes the necessity of rethinking business models, products, and services from the ground up to integrate circularity effectively. Angela highlights the challenges of changing consumer behaviors and the importance of collaboration within and outside organizations to foster a circular economy. She concludes by stressing the urgency of making significant decisions and taking action towards sustainability, despite the complexities of defining complete circularity.

This episode features Alexander Shevelov from Würth Group discussing their journey and strategies in integrating sustainability into business processes. Würth's approach is all about integrating internal and external stakeholders into the process, listening to their needs and giving them ownership. The conversation delves into the role of sustainability ambassadors, having top-management support and involving external partners.

People:
Alexander Shevelov, Strategy & People Lead Sustainable Value Chain Management, Würth Group
Patrick Hypscher, Co-Founder of Green PO, Expert in Sustainable Business Models

About Würth (from website):
The Würth Group is the global market leader in the development, production, and sale of fastening and assembly materials. The Würth Group operates worldwide and currently consists of more than 400 companies with more than 2,700 branches and shops in 80 countries. In its core business, the manufacturing of assembly and fastening materials, the Würth Group is a firmly established market player.

Further Links:
Würth Group, https://www.wuerth.com/

Many investors and companies struggle to balance profit and impact. Should we go for one at the expense of the other? Or can we combine the two? And if so, how do we translate this ambition into tangible goals and make them work in day-to-day operations? In this episode, Axel Berger, Chief Sustainability Officer at Haniel, shares how Haniel has profit and impact targets.

What do you do if you need to solve a problem you are not familiar with? You learn new skills. Or you ask for help. It’s the same for companies testing a new proposition. So, you have to decide what are the things you do internally and what are the things you ask others for support.
In this episode, Robert Klauer tells us how vaude – a German outdoor equipment manufacturer– split the work for running its renting proposition.