Fearless Thinkers The BTS Podcast

Join Rick Cheatham as he explores the intricacies of decision-making with Emma Nyström, Associate Director and Libby MacKenzie, Director. Together, they dissect the four essential elements—authority, evidence, social dynamics, and committed action—and offer practical strategies for improving decision-making processes. From reframing authority structures to fostering psychological safety, this episode provides actionable insights for leaders navigating the complexities of decision-making in today’s dynamic.
 
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In the most recent episode of Fearless Thinkers, we feature Henrik Ekelund, innovative Founder and Chairman of BTS Group. He talks about his new ventures since transitioning from CEO to Chairman. Henrik shares insights of five current global macrotrends that are impacting every corporate’s success and resilience. Henrik also shares from his research on national prosperity – what are the key components that underpin thriving countries.
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Effective decision-making has the power to accelerate growth and drive your organization forward, achieving key milestones and outcomes faster, while ineffective decision making can paralyze organizational progress altogether. In this episode of Fearless Thinkers, Abbey Bonham, Principal, and Libby MacKenzie, Director, sit down with Rick Cheatham, CMO, to unpack what decision-making looks like in organizations today, the impact of AI, and the key moves you can make to level-up decision-making for yourself and your teams.
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"There's a premium here on meeting the customer where they are. We can understand their buyer's journey, but if we don't adjust the resources that we need to bring at specific points, then it's a miss," says Barbara Adey, VP, in this episode of Fearless Thinkers. Barbara and Jason Davis, Senior Director, sit down with Rick Cheatham, CMO, to discuss their customer-centric approach to sales methodology and process.
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Per Ståhle, René Groeneveld, and Alan Gentry share ideas for healthcare organizations' go-to-market teams to unlock beneficial revenue growth.
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Learn more about our Go-to-market services.

How can finance teams complement organizations' evolving priorities? "Be a partner in educating the rest of the business [about the] strategic trade-offs of their choices... Breaking through the complexity of finance for the rest of the organization is really powerful," says Katy Young, SVP & Partner, in this episode of Fearless Thinkers. Katy and Ignacio Vaccaro, Senior Director & Head of SABA Practice, sit down with Rick Cheatham, CMO, to discuss the evolving role of finance in strategy execution.
Learn more about our Strategy Execution and Business Acumen centers of expertise.
Here's a transcript.