Industrial Strength Marketing James Soto

In this podcast episode, John Miller, a visionary in the marketing technology industry, discusses the shift in the B2B marketing landscape. He talks about how the economic environment has changed, with more difficulty and uncertainty in the market. Miller also highlights the issue of buyer indifference, as buyers have become numb to traditional marketing tactics. He emphasizes the need for a new go-to-market playbook to adapt to these challengesArticles and resources referenced in this episod...

Ready to take your content engagement to the next level? Tune in to this enlightening conversation with Chris Luecke, the mastermind behind Manufacturing Happy Hour. From hidden leadership insights in manufacturing podcasts to building thriving communities, Chris reveals how to make your content resonate and your audience connect.In this episode of the Industrial Strength Marketing Show, Chris Luecke joins our host James Soto to explore how content creators are not only competing with others ...

This episode of the Industrial Strength Marketing podcast focuses on what workforce development does/can look like in our industry!James Soto, our host, is bringing in a guest that fights the good fight, to get new workers into the right company, the creator of workforce 4.0 Ann Wyatt! Ann discusses how companies can do a better job sharing information on a job description that provides clarity to workers such as a salary range posting. James also dives into Ann’s history of bringing together...

On this episode of Industrial Strength Marketing, James Soto invites Shae Eichele from HEH Group to discuss her career as an industrial marketer and her insights on marketing that makes an impact. They talk about the challenges marketers face in manufacturing and offer advice on how to overcome them. Shae emphasizes the importance of confidence and collaboration and shares how her passion for the industry stemmed from a cheerleading incident. The episode concludes with a focus on women in man...

On this episode of Industrial Strength Marketing, James Soto welcomes Jennifer Stanley. Stanley, partner at McKinsey & Company, shares her insights on how to create positive and enduring change in the world, and how to grow your business through sales and marketing. They also examine how the rule of thirds will guide industrial companies to execute their marketing and sales strategies. The conversation focuses on the need for businesses to adapt to this trend to stay competitive and...

On this episode of Industrial Strength Marketing, James Soto interviews Kris Rudeegraap, the founder of Sendoso. Sendoso is the worlds leading sending experience and management platform industrial and B2B marketers trust to build authentic relationships through intelligent corporate gifting. Kris shares his story of how he started the company and the challenges he faced along the way, including a cease and desist letter from Starbucks. The two discuss the importance of personalized marketing ...