School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast Dave Jackson
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- Wirtschaft
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You want to start a podcast, but you’re unsure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 18+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson.
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Mastering Podcast Rebranding: Lessons from the Front Lines
In this episode, we'll dive deep into the "why" behind rebranding your podcast and how vital it is to know your audience intimately, as these elements profoundly influence the content and success of your show.
I revisit the significance of knowing your WHY before changing a podcast’s identity and content approach. I also peel back the curtain on past errors to help you pave the way for smarter future changes, fostering growth and innovation.
Join the School of Podcasting Community Risk-Free
Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.
Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.
Participants
Scott From What Was That Like https://whatwasthatlike.com/
Rick from Renewed Mindsets https://www.renewedmindsets.com/
York from Welcome To Earth Stories https://welcometoearthstories.com/
Mark from History of North America https://www.markvinet.com
Tyler from Crying is Manly https://cryingismanly.com/
Ralph From Ask Ralph https://www.askralphpodcast.com
QUESTION OF THE MONTH
Each month, I ask you to chime in on the show so we all can learn together. Be sure to tell us about your show and mention your website.
Leave Your Answer at www.schoolofpodcasting.com/question
Follow the Show and Never Miss an Episode on:
Apple - Podurama - Spotify - Amazon- Castamatic- Podcast Guru
Check out New Podcast Apps for apps to stream bitcoin to podcasters.
Did You Get Value From This Episode?
Enjoy the Show? Buy Dave a Coffee
and give some of that value back.
Mentioned In This Episode
Quick and Dirty Tips https://www.quickanddirtytips.com/
Mike Rowe https://www.mikerowe.com
Podcast Review Show https://www.podcasterviewshow.com
Podcast Rodeo Show: https://www.podcastrodeoshow.com
Buzzsprout https://supportthisshow.com/buzzsprout (aff)
Captivate https://supportthisshow.com/captivate (aff)
Libsyn https://supportthisshow.com/libsyn (use code sopfree aff)
Chapter Markers:
00:00:00 - Rebranding
00:00:36 - Opening
00:01:17 - The Question
00:01:46 - Scott From What Was That Like https://whatwasthatlike.com/
00:03:37 - Rick from Renewed Mindsets https://www.renewedmindsets.com/
00:05:51 - York from Welcome To Earth Stories https://welcometoearthstories.com/
00:08:27 - Mark from History of North America https://www.markvinet.com
00:09:14 - Tyler from Crying is Manly https://cryingismanly.com/
00:10:27 - Ralph From Ask Ralph https://www.askralphpodcast.com
00:12:02 - Quick and Dirty Tips https://www.quickanddirtytips.com/
00:13:30 - Switching Out Key Players
00:15:06 - Dave on Mike Rowe https://www.mikerowe.com
00:16:06 - The AC/DC Fact
00:17:31 - The Way To Win
00:18:48 - Scott Made Changes Based on Community Feedback https://www.whatwasthatlike.com
00:20:59 - Join the School of Podcasting
00:22:01 - Your Podcast Website https://www.yourpodcastwebsite.com
00:22:20 - Why Rebrand?
00:23:30 - Why I'm rebranding One of My Shows https://www.podcastrodeoshow.com
00:24:10 - Stupid Mistakes
00:25:08 - New Plan
00:28:25 - Podcast Review Inights https://www.podcasterviewshow.com
00:29:22 - New Show Your Podcast Website https://www.yourpodcastwebsite.com
00:29:59 - Buzzsprout Ads New Texting https://supportthisshow.com/buzzsprout (aff)
00:31:05 - Captivate Updates Player https://supportthisshow.com/captivate (Aff)
00:31:39 - See Picture Change
00:31:51 - Back To Normal
00:32: -
Podcasting's Deep Connection With Alban Brooke
Alban Brooke has been at Buzzsprout for almost ten years and is the head of Marketing. Today we talk about some new features to manage your show in Buzzsprout along with the attitude and expectations to make it in the long game of podcasting.
Connect with Alban Brooke Check out Buzzcast
Connect with Alban on Twitter @albanbrooke
Some of the links on this page are affiliate links, I earn from qualifying purchases, but you do not pay any additional fee.
Join the School of Podcasting Community Risk-Free
Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.
Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.
Buzzsprout Features Mention
New iOs App (monitoring, sharing, updates) Dynamic Chapters Pre and Post Rolls Buzzsprout Ads (available to anyone) For more information see my affiliate link.
QUESTION OF THE MONTH
Each month, I ask you to chime in on the show so we all can learn together. Be sure to tell us about your show and mention your website.
Leave Your Answer at www.schoolofpodcasting.com/question
Mentioned In This Episode
Join the School of Podcasting Community
Buzzsprout
Episode 793 on Media Hosts
Free Podcast Courses
Podcasting Resources Show
Buzzsprout Ads
Slick Text
Dave's Appearances in a Spotify Playlist
Profit From Your Podcast Book
Power of Podcasting Network
Dave's YouTube Channel
Dave's Podcasting Newsletter
Buy Dave a Coffee
Put Dave In Your Pocket
Where Will Dave Be?
Question of the Month
Join the Newsletter For More Podcast Tips
Want more podcast insights, tips, tricks, and strategies? Sign up for my newsletter at schoolofpodcasting.com/daily
Podcast Giveaway
Each month I'll be giving great podcast gear away along with other services. Check it out at schoolofpodcasting.com/giveaway
Follow the Show and Never Miss an Episode on:
Apple - Podurama - Spotify - Amazon- Castamatic- Podcast Guru
Check out New Podcast Apps for apps to stream bitcoin to podcasters.
Did You Get Value From This Episode?
Enjoy the Show? Buy Dave a Coffee
and give some of that value back.
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Mastering Social Media for Podcast Growth with Expert Katie Brinkley
Welcome to the School of Podcasting! In today's exhilarating episode, we dove deep into the art of leveraging social media to supercharge your podcast. Join me, Dave Jackson, and social media strategist Katie Brinkley as we unpack the power of the 4 pillars strategy—awareness, education, elaboration, and storytelling—to captivate your audience.
Discover the secret sauce to building a dedicated community, why consistent posting trumps timing, and the essential tools for tracking and enhancing your social connect.
JOIN THE SCHOOL OF PODCASTING COMMUNITY
Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and expert instructors, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty, and hello to a successful podcasting career with the School of Podcasting. Join worry-free with our 30-day money-back guarantee.
Save using this link www.schoolofpodcasting.com/listener
Connect with Katie Brinkley
Katies Resources
Katie on Instragram
Katie on Facebook
Katie's Book The Social Shift
Rocky Mountain Marketing
How Did You Like This Episode?
I'm always looking for feedback and I would love your input on this episode (it takes 1 minute)
Because of My Podcast : Neil Scott Wins an Award
Check out Neil's show Recovery Coast to Coast
Podcast Giveaway
Each month I'll be giving great podcast gear away along with other services. Check it out at schoolofpodcasting.com/giveaway
Join the Newsletter For More Podcast Tips
Want more podcast insights, tips, tricks, and strategies? Sign up for my newsletter at schoolofpodcasting.com/daily
Mentioned In This Episode
Join the School of Podcasting Community
Profit From Your Podcast Book
Katie's Book The Social Shift Book
Power of Podcasting Network
Dave's YouTube Channel
Dave's Podcasting Newsletter
Buy Dave a Coffee
Put Dave In Your Pocket
Where Will Dave Be?
Question of the Month -
Insights and Surprises: Podcast Movement Reflections with Dave Jackson
I'm back from Podcast Movement Evolutions in LA. I learned some cool stuff, and YouTube did a presentation and I point out the good, the bad, and the confusing.
I also point out some people who got busted doing things that could really damage podcasting's integrity.
My friends Harry and Kevin boil down podcast monetization to a single question.
I've got a new giveaway, that gets you educated and promoted at the same time. -
Crafting Engaging Content: Insights from Joe Pulizzi
I am so excited to have Joe Pulizzi on the show today. Joe has been creating great podcasts like Content Inc., and This Old Marketing show for years to coincide with his amazing books like Content Inc., Epic Content and The Content Entrepreneur.
Joe also created and sold the Content Marketing Institute and is now the man behind the Content Entrepreneur Expo (May 5-7, 2024, in Cleveland, Ohio). Use the coupon JP100 to save $100.
In 2014, he received the "Lifetime Achievement Award" by the Content Council. He successfully exited CMI in 2016 and wrote an award-winning mystery novel, The Will to Die.
In other words people, Joe is a "Big Shot Smarty Pants" (the highest level of coolness here at the SOP). Get your pencils ready.
Join the School of Podcasting Community Risk-Free
Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.
Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.
Mentioned In This Episode
Join the School of Podcasting Community
Joe's books: Content Inc., Epic Content and The Content Entrepreneur.
Joe's Podcasts: Content Inc., and This Old Marketing
Joe's Website: https://www.joepulizzi.com/
Joe's Newsletters: The Tilt, and the Orangeletter.
Content Entrepreneur Expo (Coupon JP100)
Book Launch Secrets Course
Profit From Your Podcast Book
Where Will Dave Be?
Question of the Month
Power of Podcasting Network
Dave's YouTube Channel
Dave's Podcasting Newsletter
Buy Dave a Coffee
Put Dave In Your Pocket
Podcasting 2.0 Chapters
00:00:01 - Why Joe is Here?
00:00:24 - Opening
00:01:23 - Joe Pullizzi Interview
00:01:48 - Joe is a Good Guy
00:02:34 - The Tilt Newsletter (https://www.thetilt.com/)
00:04:19 - What is Content Marketing?
00:06:02 - Where to Start When There is No Audience?
00:08:32 - Davus Interruptus How to Sell in a Balanced Way
00:11:37 - Joe Knows What I Want
00:12:16 - Tracking Marketing Success?
00:14:32 - The Orange Newsletter (https://www.joepulizzi.com/signup/ )
00:17:16 - You Don't Need to Be Everywhere
00:20:50 - What is Engaging Content?
00:24:59 - How Long Does it Take to Build An Audience?
00:27:42 - Lessons Learned From Mistakes
00:29:22 - Join the School of Podcasting Worry Free
00:30:23 - Podcasting Checklist (https://www.schoolofpodcasting.com/checklist)
00:30:37 - What Joe Would Do Differently?
00:33:47 - Content Entrepreneur Expo (https://cex.events)
00:35:40 - Do These Tips Apply For Entertainment Shows?
00:40:39 - Networking At CEX
00:41:50 - CEX.EVENTS COUPON JP100
00:43:22 - Don't Just Take Notes
00:44:34 - My Takeaways
00:46:19 - Question of the Month (https://www.schoolofpodcasting.com/question )
00:47:20 - Profit From Your Podcast (https://www.profitfromyourpodcast.com/book )
00:47:53 - Book Launch Secrets (https://www.schoolofpodcasting.com/booklaunchsecrets )
00:48:32 - Can You Share the Show?
00:49:49 - Bloopers - Polishing Content -
What is Podcasting 2.0? Transforming Listener Engagement and Earnings
Welcome to another enlightening episode of the School of Podcasting, where your host, Dave Jackson, invites you on a deep dive into the exciting world of Podcasting 2.0. Join us as we explore the dramatic shift from traditional podcast monetization to earning directly through satoshis, capturing the real impact of this new revenue model with personal stories of enhanced earnings.
This episode is a must-listen for all podcast enthusiasts and creators seeking to keep up with the latest trends and features reshaping the podcasting landscape. From Dave's analysis of Google shifting from Google Podcasting to YouTube Music and the quest for the ultimate podcasting app, to a candid review of options like Podorama, Podcast Guru, and truefans.fm, you’ll get an insider's perspective on navigating the changing podcasting ecosystem.
There is a website to help at podcasting2.org, but first we need to know where to start when it comes to explaining why you should be involved.
What did you think of this episode? LET ME KNOW
Thinking of Starting a Podcast?
Are you considering diving into the dynamic world of podcasting? Look no further! Join the School of Podcasting community today and unlock a wealth of knowledge and support tailored just for you. As someone with decades of life experience, your voice is invaluable, and podcasting offers a unique platform to share your wisdom, stories, and passions with the world.
With our step-by-step guidance and personalized approach, you'll navigate your podcasting journey with ease, turning your ideas into captivating audio experiences. Plus, as a special bonus, use the coupon code "listener" to embark on your podcasting adventure with exclusive savings. Don't the voice in your head hold you back – embrace the power of podcasting and join us at the School of Podcasting today!
Go to https://www.schoolofpodcasting.com/listener
Podcast Giveaway
Each month I'll be giving great podcast gear away along with other services. Check it out at schoolofpodcasting.com/giveaway
Participants
Ethan at https://dailysportshistory.com/
Ralph from https://www.askralphpodcast.com
Zo from https://www.backlookcinema.com
York from https://www.welcometoearthstories.com
Brandon from https://brandonreads.github.io
Timeline
00:00:00 - From Here to There
00:01:18 - Opening
00:02:01 - Podcasting 2.0 Initiative
00:04:32 - Ethan Resse
00:06:11 - Ralph Estep Jr.
00:07:24 - Zo Richardson
00:09:54 - Brandon Brinkley
00:14:02 - York
00:18:03 - Join the School of Podcasting
00:19:03 - Podcast Launch Checklist
00:19:20 - Understanding Podcasting 2.0
00:20:04 - Podroll
00:20:55 - Transcripts
00:21:08 - Value Options
00:28:13 - Programmatic Ads Vs Value For Value
00:32:45 - Cross App Comments
00:33:41 - Why Not? It's Free!
00:34:17 - Stats, Stats, and Stats
00:35:02 - Why Does This Exist?
00:36:52 - Total Money Received So Far
00:38:13 - My App Criteria
00:42:18 - Podurama
00:43:35 - Podcast Guru
00:44:43 - True Fans.fm
00:46:21 - Honorable Mentions
00:48:00 - Remove These Buttons
00:48:30 - Question of the Month
00:49:35 - Live Appearances
00:50:06 - Contact Support To Let them Know What You Want
00:52:40 - Podcasting 2.0 Website
00:53:34 - See You At Podcast Movement Evolutions
00:53:53 - Future Interviews
00:55:32 - Follow the Show
00:55:35 - Join the School of Podcasting
Join the Newsletter For More Podcast Tips
Want more podcast insights, tips, tricks, and strategies? Sign up for my newsletter at schoolofpodcasting.com/daily
Mentioned In This Episode
Join the School of Podcasting Community
Podcast2.org
Get Started Video
Truefans.fm
Podurama Podcast App
Podcast Guru Podcast App
Profit From Your Podcast Book
Profit From Your Podcast Book
Power of Podcasting Network
Dave's YouTube Channel
Dave's Podcasting Newsletter
Buy Dave a Coffee
Put Dave In Your Pocket
Where Will Dave Be?
Question of the Month
Where Will I Be?
I look forward to see