Stop The Scroll w/ Brianna Doe Brianna Doe

In this episode of "Stop the Scroll", host Brianna Doe discusses what influencers look for when partnering with brands on influencer marketing campaigns. You'll also hear how brands can effectively collaborate with influencers to drive results.

Best Moments:

(01:04) Importance of setting clear goals and communicating them to your influencers

(02:44) Giving influencers creative freedom to experiment with content — they know their audience best

(03:43) Ensuring alignment between influencer values and brand values

(04:46) Providing influencers transparency and access to the product

From Me, Bri:

If this podcast is influencing the way you think about marketing campaigns and influencer marketing, PLEASE go rate and review Stop The Scroll.

This helps us bring on even better guests, land sponsors that help us to upgrade the podcast, and CLIMB THE CHARTS!

In this episode of "Stop the Scroll", host Brianna Doe shares her best practices for B2B influencer marketing content creation. You'll hear how B2B and B2C influencer marketing differ — with B2B requiring a more educational, long-term approach focused on establishing subject matter experts as trusted thought leaders.

Best Moments:

(00:55) Understanding the differences between influencer marketing in B2B vs. B2C

(02:12) Establishing influencers as experts vs. endorsers to build trust with B2B buyers

(03:18) Considering non-obvious social platforms beyond just LinkedIn for B2B audiences

(06:36) Creativity in B2B influencer partnerships beyond one-off sponsored posts

From Me, Bri:

If this podcast is influencing the way you think about marketing campaigns and influencer marketing, PLEASE go rate and review Stop The Scroll.

This helps us bring on even better guests, land sponsors that help us to upgrade the podcast, and CLIMB THE CHARTS!

In this episode of Stop the Scroll, host Brianna Doe walks through how to build your first B2B influencer marketing campaign, step-by-step. You'll get tips on setting goals, choosing platforms, finding influencers, negotiating compensation, and more. This episode will give you a full framework for launching a successful B2B influencer program.

Best Moments:

(00:05) Building Trust and Long-Term Relationships in B2B Influencer Marketing

(00:24) Building Your First B2B Influencer Marketing Campaign

(01:58) Setting Clear Goals and Aligning Messaging for Successful Campaigns

(03:10) Tips for Implementing B2B Influencer Marketing

(04:11) Steps to Successfully Engage with Influencers

(05:26) Tips for Collaborating with Influencers

(07:26) Tips for Running Your First Influencer Marketing Campaign

(09:50) Tips for Effective Marketing Campaigns

In this episode of "Stop the Scroll", host Brianna Doe discusses the importance of creative briefs when working with B2B influencers. She provides guidance on what to include in a creative brief, as well as tips for giving influencers creative freedom while establishing necessary parameters.

Key Discussion Points:

- What is a creative brief and why it's crucial for B2B influencer campaigns
- Information to provide influencers upfront before sending the brief
- Sections to include in a creative brief
- Company website/social media links
- Brief company description
- Brand tone and voice
- Target audience and pain points
- Campaign objectives
- Channels
- Timeline
- Goals
- Call-to-action
- Deliverable do's and don'ts
- Tagging and disclosure
- The importance of giving influencers creative freedom within established parameters

In this episode of "Stop the Scroll", host Brianna Doe provides tips and strategies for effectively reaching out to and partnering with B2B influencers. She shares a template outreach email that has an 85% response rate as well as best practices for crafting a clear, concise, and compelling pitch.

Main Discussion Points:
- Reaching out to influencers can be challenging - they likely get a high volume of requests
- Be clear, concise and transparent in your outreach emails and messages
- Tailor your communication style to your brand and industry
- Provide context on why you want to partner with them but don't presume what type of partnership they'd be open to
- Connect your request to their content and audience
- Do not share budget details in initial outreach

Want to try Bri's template for yourself? Here it is:

Subject Line: Collab Opportunity, Brand Partnership, Brand Collaboration - [Company Name]

Hi [Influencer name],

I’m [Your Name], [Job Title] at [XYZ]. Include a 1-2 sentence blurb about what [XYZ] does and the target audience it’s geared towards.

I’m a huge fan of your content and believe it aligns well with our business & [fill in the blank]. We think you would be an excellent partner to spread the word about [XYZ]/for a campaign we’re launching/our newest product launch, etc.

I would love to discuss a partnership with you. If this sounds like a collaboration you’re interested in, let me know and we can discuss further!

Thanks,
[Your Name]

This is the second episode of the "Stop the Scroll" podcast hosted by Brianna Doe, who provides advice and insights on influencer marketing. In this episode, Bri delivers a primer on identifying and vetting the right influencers to partner with for influencer marketing campaigns.

Key Discussion Points:

- How to identify what platforms your target audience uses and find influencers there
- Follower count matters but you need to understand who their audience is
- Look for 1-3% engagement rates on average
- Make sure the influencer's values align with your brand
- Budgets need to align too