Successful Stylist Academy Ambrosia Carey

Ever wonder how to protect the brand you work so hard to build? Welcome back trademark law expert, Kelli Jones who teaches us the ins and outs of how a trademark process works, when you might want to consider securing your brand, and what you should look out for before protecting your brand identity.


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Key Take-Aways:


1. A trademark is a part of your brand which identifies your good & services.


2. The difference copyright and trademark: copyright protects original work of author. Trademark protects words, phrases, symbols, or designs that distinguish the source.


3. The point of a trademark is to prevent consumer confusion.


4. Two things that are unrelated can exist.


5. Even if you’re using a brand name first, whoever files a trademark has the most rights.


6. Before creating the branding for your business, do a basic search on uspto as well as Google Search.


7. Hiring a lawyer for applying for a trademark adds further safeguard due to the extended search.


8. It’s important to file the branding with the words used for the business instead of only the logo, so that it’s always covered even when changing the branding colors and logo.


9. The beauty industry is one of the harder industries to get a trademark due to general wording that overlaps in the industry.


10.The trademark process can take a year or more after filing.


11. Trademarks can also negotiate terms specific to the state, but its typically federal.


12. If you’re using a name before someone registers and sends a cease and desist, you can appeal it.


13. A federal trademark will trump a state trademark in court.


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Find Kelli on Instagram HERE

Feeling overwhelmed by salon contracts? Don't risk your business! Join us as lawyer Kelli Jones breaks down everything salon owners & hairstylists NEED to know about crafting ironclad contracts.  Learn key terms, avoid hidden pitfalls, and discover strategies to maximize profits & protect your business.  Listen now & gain the legal edge for your beauty business!


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Key Take-aways:



1. There are different contacts for your business in different states.


2. You can put anything in a contract, but it doesn’t mean it can be enforced in your state.


3. Don’t charge for things that are unreasonable, for instance the full service price.


4. Make sure your policy is clear, written and easily found on your website.


5. If a client is booking online and checks a box to agree to the policy, it’s in written form and easier to enforce the charge.


6. If you don’t have clarity on how charges work, when and what the stipulation is, it will be harder to legally hold the charge against the client.


7. Usually what can legally be held against you as a service provider is what you don’t include, not what you do include.


8. Be careful when asking to hold credit card information, you need to get authorization to charge their card.


9. As far as holding a non-compete for an employee, it is meant to protect both parties. It’s a red flag if a salon has you sign a non-compete if you are a 1099.


10. A non-compete shouldn’t prohibit an employee from being able to work if they left.


11. As an employee, consider negotiating the terms of the contract before finalizing.


12. As a freelancer when signing a contract with a brand, if asked for a non-compete for a longer duration, negotiate either a higher rate or for a shorter timeframe. Keep in mind, the brand’s contract doesn’t typically work favorably for the artist.


13. Look for words like perpetuity because the intellectual property can belong to the brand if you don’t negotiate it down.


14. Make sure you license it to them rather than them taking ownership of it.


15. Once you publish something online, you hold the copy-write to it. You need to give permission to someone else using your content, it could be copy write infringement.


16. It’s easier to escalate as necessary rather than deescalate a situation.


17. Try reaching out to the brand directly first before reporting, this is where you can negotiate a paid relationship with them.


18. If you feel nervous about signing a contract, think of it as a way to protect both parties and to prevent miscommunication.


Find Kelli @lawyerkelli_ on Instagram


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Finding the right salon home goes beyond just a pretty space. As a hairstylist, prioritizing a salon that fosters your professional growth can make or break the longevity of your success behind the chair. Discover how to find a supportive team environment that fosters professional growth through education and skill development. We'll discuss the importance of a salon culture that values your creativity and allows you to showcase your talents. Plus, we'll tackle practical considerations like added support and resources to look for in your salon home, that aligns with your experience and goals. Tune in and get ready to find the perfect salon to launch your dream career!


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Key Take-Aways:


1. Look at the salon culture. How is everyone treating one another.


2. Pay attention to the atmosphere. How is the interaction with clients?


3. Is there opportunity for you to grow as a stylist?


4. Reputation & integrity: Community, clients, and team/staff.


5. Look over reviews and visit in person.


6. Does the salon conduct a working/shadow or technical interview?


7. Is there a mentorship/coaching program?


8. What is their turnover rate? If it’s high, consider interviewing a couple of stylists first.


9. Is the salon open to Indie education? Do they cover the cost of classes?


10. Does the space fit the season of life you’re in? How much participation is required?


11. Find out what the compensation, expectation, and do they have a benefits pack?


12. Look out for cleanliness and organization, which shows you the foundation is there.


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Feeling overwhelmed, undervalued, or like you're constantly saying yes?  Do you ever wonder how to achieve your goals and live a truly fulfilling life? The answer lies within you!  This empowering episdoe explores the twin pillars of self-awareness and boundaries with Sarai Speer.  

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Key Take-aways:


1. Boundaries can have a negative connotation, but they look different to everyone.


2. Self care isn’t selfish.


3. We are guaranteed to wake up with one person for the rest of our life & it’s ourself.


4. Boundaries can be discovered through being self-aware.


5. Practice 7 layers of why for self-awareness.


6. Write out what you will and won’t put up with, and where you need help.


7. Clear communication which is a beautiful self protection piece. Use “I” statements.


8. Practice consistency and role play with someone you trust.


9. Self care, which is ways to practice self love.


Find Sarai on Instagram


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Does your salon feel like a revolving door for stylists? Are you struggling to attract and retain top talent? The secret weapon you might be missing is a happy and positive work environment! In this episode, we dive deep into the power of team morale. Learn how a thriving salon culture can become your ultimate client magnet, and lead to a more fullfilling career behind the chair.


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Key Take-aways:


1. Don’t overlook the small things: one person makes a difference.


2. Be intentional to create a great moral for a long-lasting business.


3. Be open and transparent: to foster an open culture, have an open door policy.


4. There’s so much power in listening; perception is reality. Praise publicly and critique privately.


5. Have monthly or quarterly meetings which invites open communication and a way to connect.


6. Associate each smaller goal to a deeper, meaningful goal. Have others hold you accountable or work with one of our coaches.


7. Have projects that you can work on with a team member as a collaboration.


8. Don’t forget to celebrate; and show up for one another.


9. Learn the 5 love languages and apply them to clients.


10. Provide opportunities for professional development.


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Feeling lost in the world of "brand" and "branding"? You're not alone! This episode w/ host Ambrosia Carey & special guest Nina Kovner of Passion Squared breaks down the key differences between these often-confused terms. Join us as we delve into the essence of what makes a powerful stylist brand, and how to translate that into tangible strategies for building a thriving salon. We'll explore everything from brand identitity to brand story, empowering you to attract your ideal clients and elevate your business to new heights. Tune in and unlock the secrets to building a memorable brand that stands out in the crowded salon landscape!


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Key Takeaways:


1. The brand is the story.


2. Branding is the identity of the brand, the aesthetic & logo


3. Branding is meant to help tell the brand story. It is not the brand story.


4. The first step is brand story then we design around that, including content.


5. One of the biggest misconceptions is to build your brand on social media, but that’s marketing.


6. It all starts with brand purpose: what problems are you solving.


7. Brand promise, how are we solving those problems.


8. Who are we serving (target audience), and what solutions do we have (products & services.


9. When approaching your story telling, the most powerful way of speaking is to an audience of one & making them the hero.


10. An exercise in helping you create this story is by listening to your clients.


11. If energy is put into brand identity but not story, there can be a mismatch in what people expect vs what they receive & it can hurt a business

 
12. Changing your branding every few years can hurt your business, consistency builds trust.


Find more info on Nina of Passion Squared & Instagram HERE


Independent Stylists and Salon Owners, get the #1 cost saver on product with SalonScale, use code SSA10 for an additonal 10% savings: https://signup.salonscale.com/mz9lj/ambrosiacarey


Enjoy our favorite sincecare line, Pharmagel, with 15% off using code SSA 15: http://www.pharmagel.net/discount/ssa15?redirect=%2F%3Fafmc%3Dssa15