Transforming Biopharma ZS

Maria Whitman interviews Mike Tushman, professor at Harvard Business School, about the importance of organizational architecture during times of transformation. He describes how companies that successfully transform create an organizational architecture that allows both “exploitation” of existing successful strategies and “exploration” of what they might build for the future. He also discusses the role of leaders in driving transformation and the potential of generative AI.

How can healthcare and biopharma meet patients where they are? Maria Whitman interviews Oya Gilbert, a podcaster and patient advocate, about his journey as a multiple myeloma patient. They also talk about Oya’s work with the Health, Hope and Hip-Hop Foundation, which aims to use hip-hop culture to promote health literacy in underserved communities. Covering the importance of authenticity and trust in healthcare, as well as the need for education and empowerment for patients, this conversation highlights the importance of understanding each individual’s unique experience and addressing their specific needs.

How can pharma use AI and other technology to deliver a better customer experience? Maria Whitman and a panel of ZS experts discuss pharma’s next-generation commercial model. Carolyn Morrow, Namita Powers, Srihari Sarangan and Karthik Sourirajan talk about how pharma can create behavior-changing, personalized customer engagement at scale and how companies will need to rethink data collection to achieve data connection. 

Recent headlines about the use of prescription drugs for weight loss make obesity a prominent and relevant topic in today’s discussions about health and well-being. Bill Coyle, ZS’s global head of biopharma, and Mandi White-Ajmani, Ph.D., clinical psychologist and owner, Small Brooklyn Psychology, join Maria Whitman to talk about the underlying challenges obesity presents to society and healthcare, even as new treatments emerge.

Yelak Biru, president and CEO of the International Myeloma Foundation, is passionate about patient advocacy with good reason—he’s been one himself for 28 years. Yelak joins Maria Whitman to talk about his patient experience and how it shaped his perspective as the leader of the first and largest global organization focusing specifically on multiple myeloma. He also talks about how evolving tools and technology like AI can be used to create personalized patient experience, how his passion for data and analytics informs his work today and the key areas where biopharma can engage to better support patients on their journey.

As biopharma transforms its commercial model, what can it learn from other industries? To find out, Maria Whitman sits down with Arun Shastri, global AI practice lead at ZS. Arun’s an expert on how organizations are modernizing their customer experience and the technology and mindset needed for success. He discusses key principles for the modern sales organization, the real potential of artificial intelligence and how companies can unlock success. Hear how pharma can learn from disruptors, influencers and innovators everywhere.