UNFOLDING Marko Pfann

This episode is all about moving past the scarcity mindset in your creative business. David stresses the importance of autonomy, specialisation, and embracing AI. David also discussed the importance of focusing your expertise to overcome impostor syndrome and the need to aim high in business.

Today, I talk with Rob Middleton, former ECD at Astro Television in Malaysia, about finding and securing big brand projects as a creative studio. We discuss how leveraging personal networks, building trust on a personal level, and engaging prospects the simple way can lead to winning major branding pitches—even against large agencies. Tune in to learn how you can successfully reach out to and work with big brands without needing an agency.

Join me as I host Stephen Price from STASH, sharing essential strategies on standing out and making an impact in the creative industry. Discover how to get your work featured in publications like STASH by leveraging creativity, technical skill, and emotional depth. Explore the role of characters and storytelling in motion design and learn how to maintain high-quality work over time.
Key Takeaways:
Understanding STASH: Learn about Stash Media, its role in the motion design industry, and how to utilize the Stash Permanent Collection for inspiration and exposure.
Getting Noticed: Tips on blending creativity, technical excellence, and emotional impact to capture attention and feature in top publications.
Storytelling and Emotion: The importance of emotion in creative work and how characters can efficiently drive narratives.
Keeping Creativity Fresh: Insights on maintaining high standards in creative studios over extended periods.
Effective Presentation: Advice on tailoring creative reels to specific clients and understanding publication audiences for better success rates.
Advancements in Motion Design: Observations on the evolving quality of explainer videos and accessibility to smaller budgets.
Watch the full video for a deeper dive into making your mark in the creative world: Watch Now at www.unfolding.show
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In this "Unfolding" episode, Marko talks with Ben Burns from The Future about beating the doubts that hold creatives back. Ben tells his story of moving from being a police officer to a big name in creative education, showing how changing his own doubts helped him grow. They chat about common fears like not being good enough or needing others' approval, and how these can stop creatives from reaching their goals. Ben's experiences offer a powerful lesson: overcoming these doubts can lead to big changes and success.

Welcome to our no-nonsense chat on why branding matters and how to get it right. Branding can make everything about your business clearer and stronger - but only if you nail it. Mess it up, and you're looking at a whole lot of confusion.
Good branding means your marketing and sales are singing the same tune, making it easier for customers to get what you're all about. This helps them choose you over anyone else, because they really get why you're different.
But here's the thing - lots of folks try to hack their way to great branding with quick tips they read in a book or a course. They're after that magic trick that'll solve all their problems. Spoiler: it doesn't exist.
Branding isn't about fancy words or just doing what everyone else does. It's not just about a cool logo or your latest LinkedIn photo. True branding digs deep, showing off the real value of what you offer in a way that hits home.
Imagine how much smoother things could go if you thought about branding like this. If you made it really work for you.
Today, I'm chatting with Andy Starr, the brains behind LEVEL-C along with Marty Neumeier. We're cutting through the fluff and getting straight to the point about how to make branding truly do its job for your creative business.
Hit play and dive into a conversation that's all about real solutions, not just wishful thinking. Enjoy the episode—I sure did!

My Guest: Kate Bate, COO, Tendril and Forever
Discover how genuine care for your team's well-being fosters excellence in creativity. Liste in to gain insights into effective leadership in the creative industry and learn how to set up an environment that attracts top talent and brave clients.