What Beauty Founders Don't Know? (Jumpstart Beauty Brand‪)‬ Rohit Banota, Jump Accelerator

In this episode of Jump Series, Rohit Banota shares a 8 pricing mistakes made by early-stage beauty founders.

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Timestamps and Key Insights

01:34.7-First Pricing Mistake: Cost-based pricing

03:58.5-Second Pricing Mistake: Lack of options for trials & loyalty

06:39.0-Third Pricing Mistake: Margins as psuedo strategy

08:25.8-Fourth Pricing Mistake: Frequent Discounts

10:15.5-Fifth Pricing Mistake: Lack of strategy to move up

15:04.9-Sixth Pricing Mistake: Scale-up unfriendly

18:41.3-Seventh Pricing Mistake: Not communicating value

22:41.3-Eight Pricing Mistake: Not finding out price sensitivities



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In this episode of Jump Series, Rohit Banota shares a 4-point checklist to develop products or pitch those products to beauty retailers along with a matrix beauty brands can use to create their custom goals and strategy for a beauty retailer.

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Timestamps and Key Insights



02:03.8-4-point checklist to pitch products to a beauty buyer

03:34.2-Product Category-Ingredients matrix to come up with a product development/pitch strategy for a retailer's category

05:55.5-Best selling products-best selling ingredients quadrant

07:58.4-Best selling product category-new ingredients

10:10.4-New product category-best selling ingredients

12:12.0-New product category-new ingredients



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-And then go to ⁠⁠⁠⁠⁠https://jumpaccelerator.com/quiz/⁠⁠⁠⁠⁠

for finding out how ready is your beauty brand for profitable growth

& 

-TAKE YOUR FREE ONLINE COURSE: ⁠⁠https://jumpaccelerator.com/online-courses/

In this episode of Jump Series, Rohit Banota shares Top 8 mistakes, early-stage beauty founders make, why is that a mistake, how to avoid the mistake with examples of beauty brands.



Watch/Listen!



Timestamps and Key Insights

01:34.8-Mistake number one, Passion for solution versus the problem.

05:53.8-Mistake number two, Not validating 3 growth engines

09:52.5-Mistake number three, Lack of focus: problem, consumer, products, channels

12:31.1-Mistake number four, Overemphasis on large player

15:51.8-Mistake number five, Lack of focus on margin and profits

19:32.7-Mistake number six, Frequent promotions and discounts

23:10.1-Mistake number seven, Poor understanding of the importance of cash flow

24:58.6-Mistake number eight, Going to retail too early and il equipped with no strategy



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-And then go to ⁠⁠⁠⁠⁠https://jumpaccelerator.com/quiz/⁠⁠⁠⁠⁠

for finding out how ready is your beauty brand for profitable growth

& 

-TAKE YOUR FREE ONLINE COURSE: ⁠https://jumpaccelerator.com/online-courses/

In this guest series episode of "What Beauty Founders Don't Know" Podcast, I spoke to the super-fit, driven, genius and a serial entrepreneur, Kate Solomon, who has over 25 years of natural and clean makeup and skin care formulation experience.

She was working with the biggies like L'Oreal USA, where she was a product developer. In 2010, launched Babo Botanicals and then sold it eventually to a French baby company, Mustela.

And then her kids were growing older, she saw a gap for clean makeup and skincare brand for a more sporty, and active lifestyle and that's where she launched the Athletic Cosmetic company with her co founder Dominique van Boekel.



Take a listen!



Timestamps and Key Insights

03:27.4-Kate's background and story from Peace Corps to South America to Avon to Loreal

07:01.0-How Kate successfully exited with her previous venture, Babo Botanicals

10:07.6-Babo Botanical's exit strategy

13:52.9-Target market for Athletic Cosmetic Company and Go to Market

18:31.7-How does ACC access its target consumers

21:54.2-Athletic Cosmetic Company's values of positivity, positive mind and body, positive impact & positive beauty

23:50.3-ACC's product formulations with Credo Clean Standard

25:16.0-ACC's next big goal and the biggest hurdle

27:28.5-Toughest time in Kate's entrepreneurial journey

29:44.9-Kate's mantra for keeping her sanity and accessing the well of new ideas

30:57.6-Speed round: women sports, beauty in sports, favorite book, clean beauty, bootstrap...



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-And then go to ⁠⁠⁠⁠⁠https://jumpaccelerator.com/quiz/⁠⁠⁠⁠⁠for finding out how ready is your beauty brand for profitable growth

& 

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May Lindstrom is the founder of her namesake, awesomely authentic, cult-certified, sensorially formulated and mystically depicted brand: May Lindstrom Skin.

May's story is straight out of a movie, about a runaway teenager, love, road trip, wanderlust, and search for fun, truth, wealth and authenticity. May Lindstrom is all about making this moment yours, touching your skin with intention, reigniting the romance within and discovering your skin's ultimate health and radiance.

May Lindstrom is a movement that is converting all the skeptics and seekers into believers furthering their quest for authenticity and living life on terms true to themselves, and in doing so, finding the divine beauty within, that never fades!



In this super digest, guest series episode of "What Beauty Founders Don't Know" (formerly JumpStart Beauty Brand), May takes us through her hippie childhood, her nomadic formative years, the change she wanted to bring with her eponymous skincare line while sharing million dollar insights on launching and growing an ahead of its time, disruptive beauty brand that no luxury skincare brand on the planet can stand up to!

She was the first to pour her love into a bottle!

Take a listen!

Timestamps and Key Insights

04:56.8-May's childhood and her parents dreamy barn romance

09:21.7-May's first hostile encounter with the fragrance soap on a sleepover

13:04.1-Long hours at the local library

17:04.1-Human guinea pigs, Immersion into ancient to modern beauty texts

19:55.3-May unlocks the key to women's bathroom

28:24.5-May goes for the weird

31:18.2-Perfecting her formulations

34:49.1-What if?

42:01.8-How May got over the fear of sharing her formulas?

44:46.3-The key insight driving her mission

49:24.1-Cult status and revenue co-relation

52:51.6-May Lindstrom retailer conversations

54:46.5-May Lindstrom & Romain of The Detox Market chit chat about the future of natural beauty

01:01:05.3-Why aren't there more disruptive and authentic beauty brands?

01:09:40.6-Worthy of extraordinary care

01:11:15.1-Childhood without running water

01:14:40.4-May Lindstrom's ongoing innovation & the story behind her iconic packaging

01:34:44.9-May Lindstrom Care Bears

01:37:20.9-How would May Lindstrom like to grow?

01:47:57.2-Pandemic's impact on demand

01:52:44.4-A brand with brakes on

02:01:28.8-Next steps to stimulate demand

02:12:29.8-Toughest time in her business

02:25:12.9-Speed Round

02:49:16.5-Charlie and the Chocolate Factory

02:53:32-May getting the majority of her food from a woman's shelter

02:57:05-Set for growth now, scale to stay

03:06:50-May's great big invitation to the listeners



-Subscribe to our podcast & don't forget to leave a review

-And then go to ⁠⁠⁠⁠⁠https://jumpaccelerator.com/quiz/⁠⁠⁠⁠⁠for finding out how ready is your beauty brand for profitable growth

& 

-TAKE YOUR FREE ONLINE COURSE: https://jumpaccelerator.com/online-courses/



























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Suzanne, daughter of a pharmacist, struggled with skin issues from a young age, but neither the range of avaialble products nor her dad's dermatologists friends could help her out of her severe skin issues, but an aromatherapist miraculously cured her skin!

In this guest series episode of "What Beauty Founders Don't Know" (formerly JumpStart Beauty Brand), Suzanne shares invaluable insights on launching and growing an organic, ahead of its time, woman-led beauty brand.

Take a listen!

Timestamps and Key Insights



02:56.4-Suzanne's legal background as a lawyer

05:26.2-Suzanne's thoughts on trends

09:56.2-One Love Organics' EcoCert Certification

10:49.4-Importance of In-House Formulations

12:57.5-Why founders never perfect the formulation?

14:12.1-Difference between kitchen and formulation lab

18:41.9-Issue with infused oils

21:20.7-Beauty founder assumptions

22:20.4-TIme to traction

25:32.7-Secret to retail success: Blue Mercury, Ulta, Credo etc.

29:59.6-Difference between small and micro batch

32:17.2-Perfecting formulation

35:17.8-Edge over new clean and organic skincare brands

37:49.6-Next big goal

39:56.4-Toughest time with One Love Organics

41:52.0-Speed Round-What's fake in early-stage beauty market, DTC vs.. Omni-channel, Exit or legacy, clean beauty?



Subscribe to our podcast & don't forget to leave a review and then go to ⁠⁠⁠⁠⁠https://jumpaccelerator.com/quiz/⁠⁠⁠⁠⁠for finding out how ready is your beauty brand for profitable growth

&  TAKE YOUR FREE ONLINE COURSE: https://jumpaccelerator.com/online-courses/⁠⁠⁠⁠