B2B Growth Sweet Fish

We all know B2B marketing has evolved, but what is the new way? It seems we've come to a vital decision, how will brand and performance marketing work together in this new era? 

Today, James and Benji discuss a blog from Velocity Partners, "B2B Brand is Back(and MQLs are Bullshit)" -- breaking down some of the top takeaways and mindset shifts marketers must make. 

Link to Post: https://velocitypartners.com/resources/new-b2b-manifesto/

Connect with us: 
Benji: https://www.linkedin.com/in/benji-block/
James: https://www.linkedin.com/in/jamescarbary/

Coke just launched a media brand for retail and restaurant partners, what does this mean and what can we learn from it?

Join as we discuss:The need for a personalized approach to engage your audienceThe need for foundational research and data-driven insights to support your contentThought leadership and brand building through media content
Connect with us: 

Benji: https://www.linkedin.com/in/benji-block/

James: https://www.linkedin.com/in/jamescarbary/

Link to Post discussed in this episode: https://www.coca-colalens.com

Press release:
https://www.coca-colacompany.com/media-center/new-platform-offers-retail-and-restaurant-partners-data-backed-insights-and-industry-trends-through-a-uniquely-coca-cola-lens

James Carbary sits down with Ashley Faus(Head of Lifecycle Marketing Atlassian), Gwen Lafage(VP Marketing, Sinch), Spud Rule(VP of Demand, Leap), and Jane Serra(Creator & Host, Women in B2B Marketing) to talk about the future of content marketing and how to become a thought leader. 

This clip is from a B2B Growth Roundtable, hosted in Orlando at the Sweet Fish Media Creator House. 

Watch the full video now: https://www.youtube.com/watch?v=eDFc1fSrtYg&t=52s

Learn more about the Creator House: https://www.sweetfishmedia.com/services/creator-house

We’re drafting our favorite B2B content companies! Today, James and Benji each pick three companies and discuss why they believe these companies are excelling at content creation.

Join as we discuss:Using satire and comedy in B2B contentFinding a format that’s repeatable and resonates with your audiencePaid media to promote owned media
Our Draft Picks: 
AudiencePlus - https://audienceplus.com/Travis Tyler (Motion) - https://www.linkedin.com/in/travis-scott-tyler/Ahrefs - https://ahrefs.com/Moz - https://moz.com/Haris Spahić (ButterDocs) - https://www.linkedin.com/in/haris-spahic/Bold Strategies - https://www.boldstrategies.com/
Connect with us: 

Benji: https://www.linkedin.com/in/benji-block/
James: https://www.linkedin.com/in/jamescarbary/

What if we told you audacious generosity and unreasonable hospitality should be at the heart of your marketing strategy?

In this episode, we’re breaking down unique ways to surprise and delight your ideal clients. From billboards in Times Square to dinner with Lindsey Stirling playing violin, this conversation is packed with stories and ideas to give you a new marketing perspective. 

Connect with us: 

Benji: https://www.linkedin.com/in/benji-block/

James: https://www.linkedin.com/in/jamescarbary/

Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

Link to Post discussed in this episode:
https://www.linkedin.com/posts/kieranlenahan_hey-beehiiv-weve-booked-a-billboard-in-activity-7183908315893014529-H0TD?utm_source=share&utm_medium=member_desktop

Too many organizations are running digital media strategies that are outdated and underperforming. In 2024 we need to rethink our approach and find a way to stand out in a sea of endless noise.

In this episode, James, Brent, and Benji countdown 5 truly unique marketing strategies that could propel your business forward, and help you resonate with your market.

Join as we discuss:How character building allows businesses to create a recognizable and relatable persona for their brand.Why co-hosted commentary is the future of B2B content.Moving in-house creators to the center of your social media strategy.
Connect with us: 

Benji: https://www.linkedin.com/in/benji-block/

James: https://www.linkedin.com/in/jamescarbary/

Brent: https://www.linkedin.com/in/brent-barkey-26406a99/