2 000 épisodes

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips iHeartPodcasts

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Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses.
Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.

    Google's search dominance drops to a 15-year low, CNN, USA Today, and LA Times get hit by Google's site reputation abuse policy, Google CEO on future of links, AI making search quality worse, Screaming Frog now allows you to automate SEO, and more

    Google's search dominance drops to a 15-year low, CNN, USA Today, and LA Times get hit by Google's site reputation abuse policy, Google CEO on future of links, AI making search quality worse, Screaming Frog now allows you to automate SEO, and more

    In episode #2743, we discuss changes in Google's search engine share, the use of AI in content generation, Google's programmatic TV plans, Apple's new iPad and leasing program, and the potential risks of relying solely on AI.

     

    Don’t forget to help us grow by subscribing and liking on YouTube!

     

    Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

     

    TIME-STAMPED SHOW NOTES:


    (00:00) Today's topic: OpenAI developing a search engine, A company wants to buy Neil’s company, and more
    (01:15) Google's search dominance drops to a 15-year low
    (04:43) CNN, USA Today, and LA Times Get Hit By Google's Site Reputation Abuse Policy
    (05:39) Google CEO on future of links, AI making Search quality worse
    (06:34) Screaming Frog now allows you to automate SEO
    (07:52) Google unveils new ways to reach streaming audiences
    (11:36) The AI tool infecting the media industry
    (17:30) That’s it for today! Don’t forget to rate, review, and subscribe!

     

    Go to https://www.marketingschool.io to learn more!

     

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    • 17 min
    OpenAI is now developing a search engine, A company wants to buy Neil’s company, and Is remote work hurting Americans' global job edge?

    OpenAI is now developing a search engine, A company wants to buy Neil’s company, and Is remote work hurting Americans' global job edge?

    In episode #2742, we discuss OpenAI's development of a search engine, private equity deals, and the future of remote work. We also talk about the potential acquisition offer Neil received and the impact of remote work on job outsourcing.

     

    Don’t forget to help us grow by subscribing and liking on YouTube!

     

    Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

     

    TIME-STAMPED SHOW NOTES:


    (00:00) Today's topic: OpenAI developing a search engine, A company wants to buy Neil’s company, and more
    (01:15) OpenAI is now developing a search engine
    (11:16) A company wants to buy Neil’s company
    (20:56) Is remote work hurting Americans' global job edge?
    (22:55) That’s it for today! Don’t forget to rate, review, and subscribe!

     

    Go to https://www.marketingschool.io to learn more!

     

    Leave Some Feedback:


    What should we talk about next? Please let us know in the comments below


    Did you enjoy this episode? If so, please leave a short review.

     

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    • 22 min
    Bonus episode #3: A sneak peek of what our AOA hangouts look like

    Bonus episode #3: A sneak peek of what our AOA hangouts look like

    In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join us in a dynamic coaching call as we discuss the challenges of scaling agencies and the need to focus on solving specific problems before implementing processes.

     

    Don’t forget to help us grow by subscribing and liking on YouTube!

     

    Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

     

    TIME-STAMPED SHOW NOTES:


    (00:00) Introduction to the Coaching Call


    (00:29) Using Memos to Drive Speed and Accountability


    (01:26) The Importance of Speed in Organizations


    (03:22) Establishing Memos for Speed and Culture


    (08:08) Balancing Vulnerability and Confidence as a Leader


    (09:06) Writing Memos and Building the Habit


    (11:28) Diversifying Marketing Channels with Reddit and Quora


    (14:31) Challenges of Scaling Agencies and Implementing Processes

     

    Go to https://www.marketingschool.io to learn more!

     

    Leave Some Feedback:


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    • 19 min
    Our thoughts on Alex Hormozi's content shift, Is 'giving value' overrated, & Underrated vs overrated marketers

    Our thoughts on Alex Hormozi's content shift, Is 'giving value' overrated, & Underrated vs overrated marketers

    In episode #2741, we discuss how content creators like Alex Hormozi are adjusting their content formats to drive better results. We also talk about the importance of creativity and thinking outside the box in marketing.

     

    Don’t forget to help us grow by subscribing and liking on YouTube!

     

    Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

     

    TIME-STAMPED SHOW NOTES:


    (00:00) Today's topic: Our thoughts on Alex Hormozi's content shift, Is 'giving value' overrated?, & Underrated vs overrated marketers
    (01:15) Our thoughts on Alex Hormozi's content shift
    (08:41) Is 'giving value' overrated?
    (14:10) Underrated vs overrated marketers
    (17:23) That’s it for today! Don’t forget to rate, review, and subscribe!

     

    Go to https://www.marketingschool.io to learn more!

     

    Leave Some Feedback:


    What should we talk about next? Please let us know in the comments below


    Did you enjoy this episode? If so, please leave a short review.

     

    Connect with Us: 

     


    Single Grain Eric’s ad agency
    NP Digital Neil’s ad agency
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    See omnystudio.com/listener for privacy information.

    • 16 min
    Why there will never be another Oprah, and Frame.io's $1.3B startup lessons

    Why there will never be another Oprah, and Frame.io's $1.3B startup lessons

    In episode #2740, we explore the changing landscape of fame and attention in the digital age, why you should reinvent yourself to stay relevant, the role of CEOs in being hands-on and involved in the details, and why extensive customer research is necessary for successful decision-making.

     

    Don’t forget to help us grow by subscribing and liking on YouTube!

     

    Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

     

    TIME-STAMPED SHOW NOTES:


    (00:00) Today's topic: Why there will never be another Oprah, and Frame.io's $1.3B startup lessons
    (01:15) Why there will never be another Oprah
    (10:16) Frame.io's $1.3B startup lessons
    (26:00) That’s it for today! Don’t forget to rate, review, and subscribe!

     

    Go to https://www.marketingschool.io to learn more!

     

    Leave Some Feedback:


    What should we talk about next? Please let us know in the comments below


    Did you enjoy this episode? If so, please leave a short review.

     

    Connect with Us: 

     


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    NP Digital Neil’s ad agency
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    See omnystudio.com/listener for privacy information.

    • 25 min
    His Sleep Company Might Be Worth 1 TRILLION Dollars | Eight Sleep

    His Sleep Company Might Be Worth 1 TRILLION Dollars | Eight Sleep

    In this episode, I had Mateo Franceschetti on the pod, the CEO of Eight Sleep, a company revolutionizing sleep technology. We discuss how Eight Sleep achieved a billion-dollar valuation, using AI to enhance sleep quality, and reveal their innovative marketing strategies.

     

    Don’t forget to help us grow by subscribing and liking on YouTube!

     

    Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 

     

    TIME-STAMPED SHOW NOTES:


    (00:00) Unconventional Ways to Improve Sleep and Health
    (06:17) Temperature Management and Relaxation Techniques
    (11:09) The Future of Sleep and Health: Data and AI
    (13:27) Effective Marketing Strategies: Podcast Advertising and Influencer Partnerships
    (25:02) The Power of Word of Mouth and Building Trust
    (30:02) The Future of Sleep Technology: Advanced Features and Personalization
    (39:09) Living and Working Together
    (41:17) Setting Boundaries for Work-Life Balance
    (45:20) Inflection Points in Building a Hardware Business
    (51:56) Creating a Written Culture and Data-Driven Decision-Making
    (55:31) The Value of Board Meetings
    (58:37) Breaking the Rigidity of Fixed Meetings
    (01:03:01) Hiring for Greatness
    (01:08:00) The Intensity of Startup Life
    (01:12:14) A/B Testing Work Environments
    (01:17:12) Religion as a Marketing Strategy

     

    Go to https://www.marketingschool.io to learn more!

     

    Leave Some Feedback:




    What should we talk about next? Please let us know in the comments below


    Did you enjoy this episode? If so, please leave a short review.

     

    Connect with Us: 

     


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    • 29 min

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