B2B Growth Sweet Fish

Substack's recent changes have raised questions about the platform's business model and its impact on creators.

In this episode, we’re discussing the importance of understanding platform nuance and how to build an audience that doesn’t rely so heavily on one platform for success.

Join as we discuss:Creators need to understand the business models and incentives of the platforms they create on.Substack's shift towards becoming a recommendation and distribution network.The need for creators to diversify their presence across platforms.
Connect with us:
 
Benji: https://www.linkedin.com/in/benji-block/
James: https://www.linkedin.com/in/jamescarbary/
Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

Link to Post discussed in this episode:
https://www.linkedin.com/posts/jayacunzo_whats-happening-with-substack-right-now-activity-7178717263401746433-OL2-?utm_source=share&utm_medium=member_desktop

How can a newsletter devoid of design be raking in millions per year? 
In this episode the guys discuss the importance of picking the right niche for the success of your media and the art of owning and growing your audience. 

Join as we discuss:The 4 media channel mediums and the importance of prioritizing themSEO and paid advertising for driving media growthPremise or personality driving successful newsletters
Connect with us: 
Benji: https://www.linkedin.com/in/benji-block/

James: https://www.linkedin.com/in/jamescarbary/

Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

Link to Post discussed in this episode:
https://www.linkedin.com/posts/patrickwalls_this-ugly-newsletter-makes-30myear-4m-activity-7165386682496704512-859U?utm_source=share&utm_medium=member_ios

The biggest shift in marketing automation over the past decade is underway and it’s all thanks to A.I. With the shift there’s a new competitive advantage we need to be talking more about: access to unique data. 

Today, James and Benji are joined by Casey Hill, ActiveCampaign’s Senior Growth Manager to explain.
Link to Post:
https://www.linkedin.com/posts/caseyhill_marketing-automation-is-set-for-massive-change-activity-7143261228793061377-16Mo?utm_source=share&utm_medium=member_desktop

Connect with us: 

Benji: https://www.linkedin.com/in/benji-block/

James: https://www.linkedin.com/in/jamescarbary/

Casey Hill: https://www.linkedin.com/in/caseyhill/

Colin Fleming, EVP of global marketing at Salesforce, discussed the success of Salesforce+ recently at Golden Hour by Audience Plus, today we're breaking down the eye-popping numbers he attributed to the owned media platform. 

Connect with us: 
Benji: https://www.linkedin.com/in/benji-block/
Brent: https://www.linkedin.com/in/brent-barkey-26406a99/
James: https://www.linkedin.com/in/jamescarbary/

Why are more people not talking about this? Nearly all fast-growing SMB SaaS companies with over $10m in ARR have deals that are 10x-100x at the top end, supporting 20% or more of their revenue. 

Today, James and Benji are joined by Casey Hill, ActiveCampaign’s Senior Growth Manager to explain how you can get more of them.

Link to Post:
https://www.linkedin.com/posts/caseyhill_here-is-a-secret-about-fast-growing-smb-saas-activity-7169386276909989888-_3Lt?utm_source=share&utm_medium=member_desktop

Connect with us: 

Benji: https://www.linkedin.com/in/benji-block/

James: https://www.linkedin.com/in/jamescarbary/

Casey Hill: https://www.linkedin.com/in/caseyhill/

Most businesses on YouTube treat the platform like a library instead of a radio station, like TV instead of one TV channel – it’s causing confusion and you’re going to be lost in the algorithm. On this episode, Benji and James discuss a better path forward.

Discussed in this Episode:Why successful YouTube channels are like radio stationsThe reason you should stop copying MrBeastThe importance of audience feedback and signals
Link to Posts:

Why companies suck at YouTube:
https://www.linkedin.com/posts/cyancooper_youtube-activity-7174119920673157120-GYX-?utm_source=share&utm_medium=member_ios

The REAL reason you should stop copying MrBeast - https://www.linkedin.com/posts/finnmckenty_dont-try-to-be-like-mrbeast-heres-why-activity-7174011417220567040-n26o?utm_source=share&utm_medium=member_ios

Connect with us: 

Benji: https://www.linkedin.com/in/benji-block/

James: https://www.linkedin.com/in/jamescarbary/