29 episodios

Med Spa Marketing Group Chat is your insider's guide to the ever-evolving world of medical spa marketing. Join us as we dive deep into the strategies, tactics, and trends that can help your medical spa thrive in today's competitive landscape. Our experienced hosts—the marketing team behind Alpha Aesthetics Partners—share their insights, case studies, and real-world experiences, providing you with valuable tips and actionable advice to elevate your med spa's marketing game. Whether you're a seasoned industry professional or just starting in the field, this podcast is your go-to resource for staying ahead in the dynamic world of med spa marketing. Tune in, subscribe, and get ready to take your med spa's marketing efforts to the next level!

Med Spa Marketing Group Chat Alpha Aesthetics Partners

    • Economía y empresa

Med Spa Marketing Group Chat is your insider's guide to the ever-evolving world of medical spa marketing. Join us as we dive deep into the strategies, tactics, and trends that can help your medical spa thrive in today's competitive landscape. Our experienced hosts—the marketing team behind Alpha Aesthetics Partners—share their insights, case studies, and real-world experiences, providing you with valuable tips and actionable advice to elevate your med spa's marketing game. Whether you're a seasoned industry professional or just starting in the field, this podcast is your go-to resource for staying ahead in the dynamic world of med spa marketing. Tune in, subscribe, and get ready to take your med spa's marketing efforts to the next level!

    028: Behind the Scenes: Partner 009, Dontage Marketing Shoot

    028: Behind the Scenes: Partner 009, Dontage Marketing Shoot

    In the latest episode of Med Spa Marketing Group Chat, hosts Kevin and Bekah spotlight their marketing shoot at Dontage, newly partnered as Alpha Partner 009. They take listeners behind the scenes at the impressive Dontage facility in Fairfax, Virginia, highlighting its unique architectural elements and spacious treatment areas. The episode delves into their strategic approach to capturing the essence of Dontage through wide-angle shots and personal interviews, emphasizing how space and provider actions enrich the visual storytelling. An insightful interview with Dontage's owner, Waseem Garbia, reveals his vibrant personality and vision, adding depth to the visual narrative crafted by the Alpha team.
     
    RESOURCES:

    https://www.partnerwithalpha.com/goodies

    LEARN MORE AND JOIN THE ALPHA COMMUNITY:

    https://www.partnerwithalpha.com/

    FOLLOW ALPHA AESTHETICS PARTNERS:

    https://www.instagram.com/partnerwithalpha/

    https://www.linkedin.com/company/alpha-aesthetics-partners/
     

    • 16 min
    027: NPS: The Key to Patient Retention and Business Success

    027: NPS: The Key to Patient Retention and Business Success

    In this insightful episode of Med Spa Marketing Group Chat, hosts Kevin and Mitchell delve into the sophisticated world of marketing MedSpas and enhancing partner support. They discuss the integration of advanced technologies designed to illuminate operational blind spots within MedSpa businesses, ensuring partners aren't "golfing in the dark." A significant focus is placed on implementing software that provides a clear view of business operations, highlighting areas of excellence and potential improvement. Particularly, they explore the role of Net Promoter Scores (NPS) in gathering actionable patient feedback that aids in strategic decision-making and operational tweaks. This episode not only sheds light on the technical aspects of marketing but also emphasizes the importance of understanding customer satisfaction and retention as intertwined elements essential for MedSpa success.


    RESOURCES:

    https://www.partnerwithalpha.com/goodies

    LEARN MORE AND JOIN THE ALPHA COMMUNITY:

    https://www.partnerwithalpha.com/

    FOLLOW ALPHA AESTHETICS PARTNERS:

    https://www.instagram.com/partnerwithalpha/

    https://www.linkedin.com/company/alpha-aesthetics-partners/
     
     
     
     

    • 11 min
    026: Behind The Scenes: Partner 008, RN Esthetics Marketing Shoot

    026: Behind The Scenes: Partner 008, RN Esthetics Marketing Shoot

    In the latest episode of Med Spa Marketing Group Chat, Kevin and Bekah delve into the behind-the-scenes of their marketing shoot for RN Esthetics, the newest addition to the Alpha Aesthetics Partners family as Partner 008. The episode offers an intimate glimpse into the nuances of getting content across RN Esthetics' three unique locations: Lynnfield, Salem, and Newburyport. The hosts share their experiences and the distinct charm of each site, particularly the historical and moody atmosphere of Salem, known for its infamous witch trials. This engaging narrative not only highlights their creative process but also showcases how each location contributes to the overarching brand identity of RN Esthetics. Tune in to discover how Kevin and Bekah captured the essence of these diverse settings.
     
    RESOURCES:

    https://www.partnerwithalpha.com/goodies

    LEARN MORE AND JOIN THE ALPHA COMMUNITY:

    https://www.partnerwithalpha.com/

    FOLLOW ALPHA AESTHETICS PARTNERS:

    https://www.instagram.com/partnerwithalpha/

    https://www.linkedin.com/company/alpha-aesthetics-partners/
     

    • 18 min
    025: Behind the Scenes: Partner 002, Holden Timeless Beauty De Novo Marketing Shoot

    025: Behind the Scenes: Partner 002, Holden Timeless Beauty De Novo Marketing Shoot

    In this lively episode of the Med Spa Marketing Group Chat, hosts Kevin, Lauren, and Bekah dive into the behind-the-scenes action from a recent De Novo Marketing Shoot for Holden Timeless Beauty's new location soon to be opened in San Diego. They share insights from the shoot, which featured a series of brand-focused sessions with Dr. Amanda Holden and her influencers. The trio covers the dynamic of the shoots across various iconic San Diego locations, highlighting the strategic use of the brand's signature teal blue and the logistic challenges of coordinating such a comprehensive effort. From beach scenes at golden hour to studio settings, they discuss the importance of capturing the essence of the locale and the branding nuances designed to showcase Holden Timeless Beauty’s expansion.
     
    RESOURCES:

    https://www.partnerwithalpha.com/goodies

    LEARN MORE AND JOIN THE ALPHA COMMUNITY:

    https://www.partnerwithalpha.com/

    FOLLOW ALPHA AESTHETICS PARTNERS:

    https://www.instagram.com/partnerwithalpha/

    https://www.linkedin.com/company/alpha-aesthetics-partners/
     

    • 18 min
    024: Blueprint for Aesthetics Marketing Success: Today and Beyond

    024: Blueprint for Aesthetics Marketing Success: Today and Beyond

    In this episode of the Med Spa Marketing Group Chat, recorded live from the tradeshow floor at AmSpa 2024, Kevin, VP of Brand Strategy at Alpha, hosts a conversation with Erica Crawford and Max Baybak from Influx Marketing. They explore the evolving landscape of marketing in the aesthetics industry, emphasizing the importance of a strong website to build brand identity and diversified tactics including SEO, PR, and paid ads. They also discuss nurturing patient relationships through content creation strategies and balancing short-term tactics with long-term brand-building initiatives. This episode provides insights into how med spas can thrive by embracing innovation and creating robust marketing ecosystems.

    RESOURCES:

    https://www.partnerwithalpha.com/goodies

    LEARN MORE AND JOIN THE ALPHA COMMUNITY:

    https://www.partnerwithalpha.com/

    FOLLOW ALPHA AESTHETICS PARTNERS:

    https://www.instagram.com/partnerwithalpha/

    https://www.linkedin.com/company/alpha-aesthetics-partners/

    FOLLOW ERICA AND MAX:
    https://www.linkedin.com/in/erica-crawford-70b618194/
     
    https://www.linkedin.com/in/max-baybak-46a84072/
     
    FOLLOW INFLUX MARKETING:

    https://www.linkedin.com/company/influx-marketing-co/
     

    • 30 min
    023: Maintaining Balance as a Social Media Creator in Aesthetics

    023: Maintaining Balance as a Social Media Creator in Aesthetics

    In this lively episode of Med Spa Marketing Group Chat, host Bekah is joined by Mary Robb and Savannah from Social Practice, directly from the bustling floor of AmSpa. Recorded live amidst the energy of the trade show, this episode dives into the intricacies of social media in the aesthetics industry. Mary Robb, founder and CEO of Social Practice, and Savannah, the operations manager, share their insights on leveraging social media for aesthetic medicine. They discuss the challenges and rewards of constant connectivity, the pressures of comparison, and strategies for effective engagement. The episode also explores how social media can be both a tool for professional growth and a platform for personal authenticity. Listen in for a deep dive into the social dynamics that shape digital marketing in the medical aesthetics field, all captured with the vibrant backdrop of AmSpa's trade show.
     
    RESOURCES:

    https://www.partnerwithalpha.com/goodies

    LEARN MORE AND JOIN THE ALPHA COMMUNITY:

    https://www.partnerwithalpha.com/

    FOLLOW ALPHA AESTHETICS PARTNERS:

    https://www.instagram.com/partnerwithalpha/

    https://www.linkedin.com/company/alpha-aesthetics-partners/
     
    FOLLOW SOCIAL PRACTICE:
     
    https://www.linkedin.com/company/socialpracticeus/
     
    https://www.instagram.com/socialpracticeus/
     
    CHECK OUT THE AESTHETIC EDIT PODCAST:
     
    https://open.spotify.com/show/2ZdulsBqGxcIIJmBl66RmZ?si=72718da7a7e64f89
     
     
     

    • 21 min

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