AmSpa Founder and CEO, Alex Thiersch, takes an in-depth look at today's aesthetic entrepreneurs and what makes them successful.
Overcoming Medical Spa Disasters, Part 1: Marria Pooya and Greenwich Med Spa
COVID-19 had a huge impact on medical aesthetic practices across the country, forcing business owners to overcome unprecedented circumstances. For some, however, quarantine was not the only catastrophe to strike. In part one of this two-part series on overcoming disasters, Marria Pooya of Greenwich Medical Spa talks about a fire that devastated her flagship location, how she was able to adapt and move forward, and the keys to building a foundation that can withstand enormous, unforeseen challenges. She covers:
How the lockdown affected her four-location business;
The ways it managed to survive, restructure and move forward from quarantine;
The fire that completely destroyed the company’s flagship location;
Recovering from the loss of equipment, property and server data;
The importance of having dependable leadership team during crisis;
Meeting sales goals across multiple locations while maintaining patient care;
How sticking to core values plays into resiliency, longevity and success;
Her plans for growth and outlook on the future; and
The most essential KPIs she looks at every day.
Greatest Hits: Live From the Expo Hall of Medical Spa Show 2020
As the Medical Spa Show 2021 inches closer, take a quick listen back at one of the fun and interactive events from last year. Join AmSpa for a “podcast roulette” recorded with special guests “Botox Josh” Davis, RN BSN, owner of Whisper Wood; Kelly Gibbs, RN, BSN, CANS, founder of Beauty Co.; Shelby Miller, DNP, FNP-C, founder of RUMA Aesthetics; and Anil Rajani, MD, owner of RajaniMD. In this completely raw and unedited recording, our guests open up and get real about some of the sexy and not-so-sexy things about their daily lives.
WARNING: This is NOT the podcast to listen to in the car with your kiddos!
How Las Vegas is Re-opening for Events After the COVID-19 Quarantine
This week Steve Blanner, VP of sales for Wynn Las Vegas, joins Medical Spa Insider to talk about how quarantine affected Las Vegas and the safety steps Wynn Las Vegas is taking as tourism, gaming and live conferences resume. Listen in to hear about:
How Wynn is working to maintain the iconic Las Vegas experience while maximizing guest safety;
The safety measures in place around the property, in general and specifically for large live events;
What might be different this year for live events compared to past years;
If there are vaccination requirements to participate in live events in Las Vegas;
The new onsite COVID-19 testing lab at Wynn Las Vegas;
The onsite vaccination center at Wynn Las Vegas;
The Wynn Last Vegas is hosting this year's Medical Spa Show. Visit www.medicalspashow.com for more information.
Keys to Medical Aesthetic Marketing and Practice Growth
Catherine Maley, MBA, has been a part of the explosive growth of medical aesthetics for decades. This week’s Medical Spa Insider dives into her extensive knowledge of marketing and practice management to pin down the best practices for attracting and retaining patients in the modern medical aesthetic marketplace. Listen in to hear about:
Common misconceptions about medical aesthetic marketing;
The most common business needs for plastic surgeons that approach her for help;
The challenges of having to be everything in order to compete in today’s world;
What modern patients are looking for when they search for aesthetic services;
The importance of consistency for customer service and the patient experience;
How to cultivate a patient for life;
A New Resource for Medical Aesthetic Education, Finances, Marketing Data and Industry Benchmarks
Terri Ross of Terri Ross consulting returns this week to talk about how quarantine and COVID-19 affected her consulting business and caused her to pivot into one of the greatest opportunities she’s ever had. Find out about the important metrics you need to track in your business and how her new Aesthetic Practice Accelerator (APX) platform puts all of that information within easy reach. Listen in to hear:
Takeaways Terri has learned from aggregated benchmark data from her customers and the American Society of Plastic Surgeons;
The differences between practices that thrived through quarantine and those that didn’t;
The importance of knowing profit per treatment and revenue per hour per provider;
The dangers of the “mentality of discounting”; and;
Life lessons she learned in 2020.
Stay all the way to the end for a promo code to save on her new APX platform.
Growing and Expanding an Injectables Practice in the Age of COVID-19
This week, we’re checking back in with the nurse practitioner duo Alexa Nicholls Costa, NP, and Alexandra Rogers, NP, of LexRx. They talk about managing their quarantine year, maintaining and building their hyper-focused injectables-based brand and the importance of keeping their brand identity as they grow. Listen in to hear about:
How they surpassed their year-over-year numbers in 2020, despite a four-month quarantine closure;
The key to the success of their private label skin care line;
The benefits of organic media vs. advertising and sponsored content;
The market research they considered when they began considering new locations;
The rationale behind the LexRx “Team House” in Nantucket;
What they look for during the hiring process;
How to maintain brand identity while expanding to multiple locations; and
What they’ve learned as business owners in the two years since the last time they were on the podcast.