9 episodios
Seize the Billion Dollar B2B eCommerce Opportunity Elastic Path
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- Economía y empresa
Join Brian Beck, author of Billion Dollar B2B eCommerce, and industry practitioners from leading brands for an exclusive series where you will learn actionable insights from real-life experiences you can use to successfully evolve, including:
- Steps for selecting an eCommerce platform
- How to adapt to change during these uncertain times with agility
- How to drive explosive growth in revenue and profits from eCommerce
- Why putting the customer first will yield the best results
- How to deliver leadership that drives change
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Amazon Business: Confronting the Brutal Opportunity
Featuring Brian Beck, this session will cover the following key points and more!
The latest trends with Amazon Business
The key elements driving Amazon's B2B rapid growth
Options for working with Amazon (spoiler alert - this includes leveraging your existing distribution channels!)
Case studies of success and learning from Amazon -
Our Digital Future with illumina
Featuring Dave Grimm, former Senior Director of Digital Experience, illumina, this session will cover the following key points and more!
The landscape of emerging technologies
Keeping the customer at the center – making their job easier
Future-proofing your eCommerce foundation
‘Being Digital’ – defining the new, digitally enabled organization -
Leveraging Digital Marketing with Big Ass Fans
Featuring Dan Gdowski, Senior Director of Revenue Management & Analytics, Big Ass Fans and Greg Lord, VP of Marketing, Elastic Path, this session will cover the following key points and more!
Digital Marketing prerequisites – what do you need to have in place before you launch your campaigns?
The role of marketplaces and Amazon advertising
The importance of content marketing
Measuring Results -
Aligning Sales Channels and Managing Channel Conflict with Georgia Pacific
Featuring Shalin Shah, former Vice President of eCommerce and Marketing Strategy, Georgia Pacific and Jamus Driscoll, CEO, Elastic Path, this session will cover the following key points and more!
Changing channels – the ‘ultimate buyer’ is now in charge
Defining channel conflict – what is the source and impacts?
Planning for and managing conflict – approaches to addressing
Understanding the value chain for your products -
Organizational Evolution with Pella
Featuring Rebecca Hicks, Senior Manager of Digital Experience, Pella and Jamus Driscoll, CEO, Elastic Path, this session will cover the following key points and more!
Breaking down silos and the role of leadership
Cross-functional impacts and collaboration structures
Hiring for eCommerce
Key concepts and tactics the audience can apply to their business today -
Revenue Drivers and Return on Investment with illumina
Featuring Dave Grimm, former Senior Director of Digital Experience, Illumina and Andrej Maihorn, VP of Industry Solutions, Elastic Path, this session will cover the following key points and more!
The key drivers of ROI – lift, shift, and enablement
Understanding all costs – capital investments and expenses
Building an internal business case – creating the model, risk and time to market considerations
Measuring Results