The Buyer Enablement Podcast SalesReach.io

On this 17th episode of The Buyer Enablement Podcast we meet with an extraordinary individual, Hannah Ajikawo of Skaled & Sistas In Sales.  Titled "Objective Behind The Action" we dive deep into how the role of a sales professional has changed, and because of that, how the expectations of their role should too.  This was a fire conversation. We will surely rub someone the wrong way on at least a couple of occasions. That being said, all opinions are coming from two people focused on the future of sales. Only history will tell if we are thinking in the right direction or not.  

Cheers,  

Josh Fedie  

More About The Host:  

linkedIn: https://www.linkedin.com/in/joshfedie/

Website: https://www.salesreach.io/ 



More about Hannah:  

LinkedIn: https://www.linkedin.com/in/hannah-ajikawo/

Welcome to another episode of the Buyer Enablement Podcast Produced by SalesReach and Hosted by Josh Fedie.  

On this episode we chat with the author of "Sell The Way You Buy" David Priemer to discuss buyer motivations, building trust in the sales process and among other things, what The Karate Kid has to do with sales.  

An "accidental salesperson", David actually started his career as a research scientist. How does that happen?

You do not want to miss this episode. Many take-aways and knowledge to step up your game in your customer facing role.



MORE ABOUT THE HOST

Learn More about SalesReach: https://salesreach.io

Connect with Josh: https://www.linkedin.com/in/joshfedie/



MORE ABOUT THE GUEST

LINKEDIN: https://www.linkedin.com/in/dpriemer/

WEBSITE: https://cerebralselling.com/book/

From the Host:

Maybe I've been living under a rock, or maybe I just wasn't paying attention, but the title of "PreSales" seemingly came out of nowhere for me only recently and I was immediately interested in learning more.

In reality, this role has existed for quite some time, but as our guest James Kaikis, Co-Founder of The PreSales Collective explains in this episode, the actual role has changed significantly just as many other revenue driving roles have in recent years.

Essentially, a PreSales professional is a co-pilot to revenue driving teams. Not just sales. A PreSales professional is the glue that binds customer expectations and outcomes starting with a sales team and leading in to customer success, onboarding, training and eventually contract renewals. PreSales has a focus on the full customer lifecycle.

With the way the modern buyer buys, this role has never been more important.

If you are like me and had very little understanding of this role previously, or if you have not watched how this role has changed in todays environment, this will be an incredible episode for you and will likely inform some changes in your organizations focus on customer happiness. 



MORE ABOUT THE HOST

Learn More about SalesReach: https://salesreach.io

Connect with Josh: https://www.linkedin.com/in/joshfedie/

MORE ABOUT THE GUEST

LINKEDIN: https://www.linkedin.com/in/jameskaikis/

WEBSITE: https://www.presalescollective.com/

Buyers have changed in the way they buy. And because of this some new proven strategies have emerged (some of which have been there all along, it's just we simply forgot or became lazy in our approach).  

One of those strategies is creating the story with your customer. Truly aligning with them to understand what success looks like and ensuring that both sides are working together to reach the intended goal.   

This episode with sales legend Scott Ingram is a crash course in putting your customer first and finding mutual success now and into the future.  

Scott is a quota carrying sales professional, author and podcast host. And because of this he is constantly surrounded by the industries best and brightest.

Join us and extract some of the incredible value only he is able to share.  



MORE ABOUT THE HOST 

Learn More about SalesReach: https://salesreach.io 

Connect with Josh: https://www.linkedin.com/in/joshfedie/  

MORE ABOUT THE GUEST 

LINKEDIN: https://www.linkedin.com/in/scottingram/ 

WEBSITE: https://www.relationshipone.com/ 

WEBSITE (Sales Success Media): https://top1.fm/

From Josh Fedie, CEO & Founder of SalesReach.io and Host of The Buyer Enablement Podcast  

Storytelling has always been an important aspect in drawing consumers to your product or service. But with how buyers are making decisions today, it has never been more important.  And when we find brands that can not only inform, but also entertain, that is when the magic happens. That is where the evangelism grows.   

This is a role commonly held by our friends in marketing departments, but today we are also seeing a rise in thought leadership, storytelling and content production from customer facing teams in business development and customer success that have found that they too, as individuals have incredible influence.   

But how do you craft your strategy? How do you tell your story?   

This is the hard part for many.  

To help us better understand the How and Why in this space, I pulled in one of the content producers I admire most.   

Dan Knowlton, co-founder of the marketing agency Knowlton has been producing (with his co-founder & brother Lloyd) some of the absolute best content I have seen on Linkedin. After being a fan from afar for a while, I decided it was time to actually meet and gain access to some of his wisdom in this space.  

If you are getting started with content production, or looking to up your game to build your personal brand, business brand and/or create advocacy around your product or service, this is the episode for you.  Thanks for tuning in!  - Josh



MORE ABOUT THE HOST

Learn More about SalesReach: https://salesreach.io

Connect with Josh: https://www.linkedin.com/in/joshfedie/

MORE ABOUT THE GUEST

LINKEDIN: https://www.linkedin.com/in/danielknowlton1/

WEBSITE: https://knowltonmarketing.co.uk/

Join Host Josh Fedie of SalesReach as he speaks with Mo Mckibbin, Head of customer success at Moxion.

This episode dives deep into Customer Success. As we are all finding in our business development efforts, Experience is Everything. But the experience of working with your company should not only be a focus when securing business, it should remain consistent through the deal into all aspects of working with your customer.

In a recent article published by PWC titled Experience is Everything, it was reported that 86% of customers will choose to work with the vendor providing a better buying experience even if the price is higher than the other options.

From there it is easy to understand that maintaining a better experience should result in happier customers less likely to change vendors.

And who better to maintain the customer satisfaction than your customer success teams. Let's give them the focus and support they deserve. They are more responsible for our business growth than we many times admit.

MORE ABOUT THE HOST

Learn More about SalesReach: https://salesreach.io

Connect with Josh: https://www.linkedin.com/in/joshfedie/

MORE ABOUT THE GUEST

LINKEDIN: https://www.linkedin.com/in/momckibbin/

WEBSITE: https://www.moxion.io/