68 episodes
Diary of a first-time CMO Cognism
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- Business
The diary is the first book to chart the 4-year journey of a first-time CMO, end-to-end. Across 63 diary entires, Alice deCourcy unpacks the 'aha' moments and lessons that helped her scale Cognism from $5m to $40m ARR. And it's all available in audio format, for free, here!
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Conclusion
Alice wraps up her thoughts on her four year journey and the diary of a first time CMO.
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Entry 63: My dream demand gen marketer
Alice goes over the skills she looks out for in her ‘dream demand gen marketer’.
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Entry 62: My predictions
Alice talks through her transformational predictions for content marketing in 2023 and beyond.
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Entry 61: The 10% more mindset
The 10% more mindset. One of the biggest mindset hacks that has driven Alice’s success. It won’t be for everyone, but it’s a sober look at what it takes to succeed at the highest levels of marketing leadership.
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Entry 60: Attracting talent
Alice talks through the impact of sharing in public and the demand generation movement in attracting quality talent to Cognism.
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Entry 59: Don’t backslide
Alice makes the case for not retreating back to the Google Ads when things get tough in an uncertain economic climate.