33 min

Ep. #27 How Ally is Pledging to Close the Gender Gap in Sports Advertising, ft. Bridget Sponsky The Business Case For Women's Sports

    • Basketball

In Ep. #27, Caroline sits down with Bridget Sponsky, the Executive Director of Brand, Sports and Sponsorship Marketing at Ally Bank. At the 2022 espnW Summit, Ally announced a pledge to achieve equal spending in paid advertising across women’s and men’s sports programming over the next five years. In this episode, hear Bridget talk more about Ally's women's sports-focused initiatives, and discuss why the brand is so committed to creating gender equity in sports.

In Ep. #27, Caroline sits down with Bridget Sponsky, the Executive Director of Brand, Sports and Sponsorship Marketing at Ally Bank. At the 2022 espnW Summit, Ally announced a pledge to achieve equal spending in paid advertising across women’s and men’s sports programming over the next five years. In this episode, hear Bridget talk more about Ally's women's sports-focused initiatives, and discuss why the brand is so committed to creating gender equity in sports.

33 min