136 episodes

The I Do Wedding Marketing podcast brings marketing know-how and wedding experience together in one place. This podcast is ideal for wedding industry professionals looking to apply a social media strategy for their brand on their own, or to outsource it.

I Do Wedding Marketing Podcast Nina Addeo

    • Business

The I Do Wedding Marketing podcast brings marketing know-how and wedding experience together in one place. This podcast is ideal for wedding industry professionals looking to apply a social media strategy for their brand on their own, or to outsource it.

    135 - When a Working Relationship Isn't Working

    135 - When a Working Relationship Isn't Working

    Today on the I Do Wedding Marketing Podcast, host Nina Addeo shares how she handles when a working relationship is no longer, well, working.



    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠NOW AVAILABLE: Chat GPT for Wedding Marketing Course⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get 15% Off a Lifetime Membership of Wedding Stock Photos at SourcedCo with Code 1DO15 !⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

     ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Pinterest⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.idoweddingmarketing.com/resources2⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.idoweddingmarketing.com/⁠⁠⁠⁠⁠⁠






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    Send in a voice message: https://podcasters.spotify.com/pod/show/nina-addeo/message

    • 28 min
    134 - Crafting Heartfelt Wedding Vows and Ceremonies: Tanya Pushkine Shares Her Process

    134 - Crafting Heartfelt Wedding Vows and Ceremonies: Tanya Pushkine Shares Her Process

    Here's a behind-the-scenes revelation for wedding industry entrepreneurs: Tanya Pushkine, known as the Vow Whisperer, started her successful business without a plan or strategy. Surprisingly, her journey from actress to corporate professional took a dramatic turn after her own wedding ceremony was covered by the New York Times.

    But here's the unexpected part – despite her unconventional start, Tanya has become a leading figure in the industry, coaching clients to deliver personalized vows with her acting skills. There's more to this story that will truly inspire your own entrepreneurial journey.

    In this episode, you will be able to:


    Discover the key steps to launch a successful wedding industry business.


    Uncover the secrets to crafting unforgettable personalized wedding vows.


    Navigate the challenges and opportunities of wedding planning in the modern era


    Learn how to effectively utilize acting skills to elevate wedding ceremonies.


    Explore the journey of transitioning from corporate life to a thriving entrepreneur in the wedding industry.



    My special guest is Tanya Pushkine

    Tanya Pushkine, widely recognized as the "Vow Whisperer," brings a fresh and unconventional approach to the wedding industry. Transitioning from a successful acting career to corporate PR, Tanya's journey into crafting personalized wedding ceremonies and vows is both inspiring and impactful. With her unique ability to seamlessly blend acting skills into the art of officiating, Tanya creates captivating and unforgettable experiences for couples. Despite embarking on this path during the challenging pandemic years, her unwavering determination and passion have led to remarkable success in a relatively short time. Tanya's profound understanding of the importance of personalized ceremonies and her exceptional ability to connect with couples make her a valuable source of knowledge for wedding industry entrepreneurs.

    The key moments in this episode are:00:00:03 - The Origin Story of The Vow Whisperer 00:03:20 - Overcoming Challenges and Building Success 00:07:45 - Leveraging Acting and PR Skills in Sales 00:13:55 - Carving a Niche and Differentiating Services 00:17:29 - The Importance of Coaching for Wedding Vows 00:18:11 - The Importance of Familiarizing, Not Memorizing, Vows 00:19:13 - Educating Couples about Ceremony Services 00:24:53 - Outsourcing Wedding Services 00:29:34 - Coaching for Presentation and Public Speaking

    Visit Tanya's website:

    https://thevowwhisperer.com/



    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/nina-addeo/message

    • 35 min
    133 - Marketing a Seasonal Business: Don't Fall For This Trap!

    133 - Marketing a Seasonal Business: Don't Fall For This Trap!

    Welcome to the I Do Wedding Marketing Podcast! On this episode of the podcast host Nina Addeo discusses the importance of consistent marketing, even as a seasonal business.

    Join Nina May 9th at the Click to Convert virtual summit! Get your free ticket:

    https://ido--inkpotcreative.thrivecart.com/c2c-all-access-pass/662e932ce7731/

    Follow Nina on Instagram:

    https://www.instagram.com/idoweddingmarketing/


    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/nina-addeo/message

    • 11 min
    132 - Don't Pay This Price by Waiting for the Perfect Post

    132 - Don't Pay This Price by Waiting for the Perfect Post

    SPOILER ALERT: The perfect post may not exist. You want the perfect performance instead. In this episode, Nina Addeo discusses the cost of waiting for the perfect social media post and what wedding industry professionals can focus on instead!




    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠NOW AVAILABLE: Chat GPT for Wedding Marketing Course⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get 15% Off a Lifetime Membership of Wedding Stock Photos at SourcedCo with Code 1DO15 !⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

     ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ • ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Pinterest⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.idoweddingmarketing.com/resources2⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.idoweddingmarketing.com/⁠⁠⁠⁠⁠


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    Send in a voice message: https://podcasters.spotify.com/pod/show/nina-addeo/message

    • 7 min
    131 - The Ultimate Power Couple: How Google & Meta Ads Can Supercharge Your Wedding Biz with Daniela E. Justus of Wedding Industry Ads

    131 - The Ultimate Power Couple: How Google & Meta Ads Can Supercharge Your Wedding Biz with Daniela E. Justus of Wedding Industry Ads

    In the latest episode of the I Do Wedding Marketing Podcast, Daniela E. Justus of Wedding Industry ads, a digital marketing agency specializing in the wedding industry, shares valuable insights on leveraging Google Ads and Meta (Facebook and Instagram) for wedding businesses.

    Host Nina Addeo and Daniela discuss the precision targeting and audience reach offered by these platforms, emphasizing their role in capturing potential clients at various stages of the wedding planning journey. Daniela's expertise sheds light on the effective use of social media and ads to generate high-quality leads, highlighting the Lead Lock system for smoother customer experiences and the benefits of automation in responding to inquiries. With a focus on precision targeting, customer experience, and financial transparency, this episode offers practical strategies for wedding professionals looking to enhance their marketing efforts.

    Whether you're new to digital marketing or seeking to refine your current strategies, Daniela's insights provide valuable takeaways for attracting more clients and increasing bookings for your wedding business.




    In this episode, you will be able to:


    Maximize Your Online Presence with Digital Marketing Strategies for the Wedding Industry.


    Unlock the Power of Meta Advertising to Elevate Your Wedding Professional Brand.


    Skyrocket Your Venue's Visibility with Google Ads Tailored for Wedding Venues.


    Streamline Your Lead Management System for Seamless Client Interactions.


    Master the Art of Effective Targeting in Wedding Industry Ads for Maximum Impact.






    The key moments in this episode are:00:00:02 - Introduction and Location 00:02:46 - Differences in Sales Cycles 00:04:49 - Importance of Targeting in Advertising 00:09:40 - The Role of Google in Advertising 00:13:08 - The Ultimate Power Couple: Google and Meta 00:15:00 - Benefits of Meta for Relationship Building 00:16:24 - Preparing for Meta Advertising 00:21:38 - Importance of Dedicated Landing Pages for Google Ads 00:24:16 - Understanding the Investment Behind Online Advertising 00:27:35 - Outsourcing vs. DIY for Advertising 00:30:43 - Maximizing Quality Leads through Ads and Social Media 00:32:20 - The Lead Lock System 00:35:33 - Customized Automations for Improved Customer Experience 00:38:14 - Working with Wedding Industry Ads 00:43:38 - Connect with Daniela


    Connect with Wedding Industry Ads:

    https://weddingindustryads.com/

    Apply for WIA Meta VIP Day:

    https://www.weddingindustryads.com/vip-day

    Follow Daniela and WIA on Social Media:

    https://www.instagram.com/weddingindustryads/

    https://www.instagram.com/danielaejustus/

    https://www.pinterest.com/WeddingIndustryAds/



    Connect with I Do Wedding Marketing:

    https://www.linkedin.com/nina-addeo-699898ab

    https://www.idoweddingmarketing.com/

    https://www.instagram.com/idoweddingmarketing/

    https://www.pinterest.com/idoweddingmarketing/




    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/nina-addeo/message

    • 45 min
    130 - Your Best Content Should Come from Your Sales Calls

    130 - Your Best Content Should Come from Your Sales Calls

    Whether sales calls, e-mails or meetings, this is where your best ideas for your wedding business' content can come from!

    In this episode of the I Do Wedding Marketing Podcast Nina Addeo talks about pieces of your sales calls to utilize for engaging social media content.







    Engaged to Engagement Workshop⁠


    https://www.facebook.com/idoweddingmarketing


    https://www.linkedin.com/nina-addeo-699898ab


    https://www.idoweddingmarketing.com/


    https://www.youtube.com/@idoweddingmarketing

    https://www.instagram.com/idoweddingmarketing/










    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/nina-addeo/message

    • 17 min

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