34 min
Resilience: Navigating the current climate: How to adapt and reach customers in new ways? Gabrielle Shaw Communications
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- Business
Resilience: Navigating the current climate: How to adapt and reach customers in new ways?
Following the global outbreak of Covid-19, it became clear that this crisis would not only temporarily slow down the economy and upend our daily routine, it would also reshuffle our culture entirely, leading to dramatic shifts in consumer behaviour. This poses a number of questions such as, ‘What will the recovery look like?’ and ‘How can brands navigate new customer demands and reach audiences in new ways?’ This podcast will discover how companies can rethink and adapt their strategies to re-engage customers, meet the new demand, stay innovative and gain a competitive advantage.
Speakers include:
Fflur Roberts - Head of Luxury Goods, Euromonitor International
Madeleine Macey - Chief Marketing Officer and Acting Creative Director, Liberty
Arnaud Champenois - Senior Vice President, Marketing And Brand, Belmond
Resilience: Navigating the current climate: How to adapt and reach customers in new ways?
Following the global outbreak of Covid-19, it became clear that this crisis would not only temporarily slow down the economy and upend our daily routine, it would also reshuffle our culture entirely, leading to dramatic shifts in consumer behaviour. This poses a number of questions such as, ‘What will the recovery look like?’ and ‘How can brands navigate new customer demands and reach audiences in new ways?’ This podcast will discover how companies can rethink and adapt their strategies to re-engage customers, meet the new demand, stay innovative and gain a competitive advantage.
Speakers include:
Fflur Roberts - Head of Luxury Goods, Euromonitor International
Madeleine Macey - Chief Marketing Officer and Acting Creative Director, Liberty
Arnaud Champenois - Senior Vice President, Marketing And Brand, Belmond
34 min