School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast Dave Jackson

Today we do a deeper dive into why podcasters quit before getting to 10 episodes. What causes this? We also look at topics that can turn up the heat and controversies around your show.
JOIN THE SCHOOL OF PODCASTING COMMUNITY
Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and expert instructors, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty, and hello to a successful podcasting career with the School of Podcasting. Join worry-free with our 30-day money-back guarantee.
Save using this link www.schoolofpodcasting.com/listener 
Chapter Markers:
00:00:00 - People Quit Too Soon. WHY? 
00:00:38 - Opening
00:01:17 - Joe Rogan Overnight Success?
00:02:39 - Subscribers After 100 Episodes
00:03:30 - Mr. Beast
00:04:50 - 5 Million Dollards an Hour
00:06:12 - Downloads With No Promotion
00:08:09 - The Phone Book
00:09:12 - Downloads Equation
00:11:12 - More Fun Podcast Math
00:12:36 - More Ways To Measure Success
00:14:36 - Join the School of Podcasting ()
00:15:36 - Your Podcast Website https://www.yourpodcastwebsite.com 
00:15:55 - The Invisible Benefit 
00:17:00 - No Skin in the Game 
00:18:11 - Too Hit In the Podcast Kitchen 
00:20:26 - Big Companies with Small Sense 
00:21:57 - Tim Poll Has Videos Removed 
00:23:46 - No Shirt No Shoes No Service 
00:26:07 - Rallying the Troops 
00:28:24 - Think Like Me 
00:28:57 - Here's a Question 
00:29:30 - Celebrity Personas 
00:32:27 - Dave Was JD 
00:33:26 - Showtime 
00:34:17 - Fake It Till Ya Make It 
00:36:43 - Question of the Month 
https://www.schoolofpodcasting.com/question 
00:37:43 - Live Appearance https://www.schoolofpodcasting.com/where 
00:38:16 - Start Out Aiming For Fun 
00:39:52 - I Help Podcasters 
Mentioned In This Episode Percentage Growth Calculator
Overcast TOS
Why Do Podcasters Quit by Episode 5?
Mr. Beast on Joe Rogan
Tim IRL Has Three Videos Deleted From YouTube

In this episode, we'll dive deep into the "why" behind rebranding your podcast and how vital it is to know your audience intimately, as these elements profoundly influence the content and success of your show.
I revisit the significance of knowing your WHY before changing a podcast’s identity and content approach. I also peel back the curtain on past errors to help you pave the way for smarter future changes, fostering growth and innovation.
Join the School of Podcasting Community Risk-Free
Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.
Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.
Participants
Scott From What Was That Like https://whatwasthatlike.com/ 
Rick from Renewed Mindsets  https://www.renewedmindsets.com/ 
York from Welcome To Earth Stories https://welcometoearthstories.com/ 
Mark from History of North America https://www.markvinet.com 
Tyler from Crying is Manly https://cryingismanly.com/ 
Ralph From Ask Ralph https://www.askralphpodcast.com 
QUESTION OF THE MONTH
Each month, I ask you to chime in on the show so we all can learn together. Be sure to tell us about your show and mention your website.
Leave Your Answer at  www.schoolofpodcasting.com/question
 Follow the Show and Never Miss an Episode on:
Apple - Podurama - Spotify - Amazon- Castamatic- Podcast Guru
Check out New Podcast Apps for apps to stream bitcoin to podcasters.
Did You Get Value From This Episode?
Enjoy the Show? Buy Dave a Coffee
and give some of that value back. 
 
Mentioned In This Episode
Quick and Dirty Tips  https://www.quickanddirtytips.com/
Mike Rowe  https://www.mikerowe.com 
Podcast Review Show https://www.podcasterviewshow.com 
Podcast Rodeo Show: https://www.podcastrodeoshow.com 
Buzzsprout https://supportthisshow.com/buzzsprout (aff)
Captivate https://supportthisshow.com/captivate (aff)
Libsyn https://supportthisshow.com/libsyn (use code sopfree aff)
Chapter Markers:
00:00:00 - Rebranding 
00:00:36 - Opening 
00:01:17 - The Question 
00:01:46 - Scott From What Was That Like https://whatwasthatlike.com/ 
00:03:37 - Rick from Renewed Mindsets  https://www.renewedmindsets.com/ 
00:05:51 - York from Welcome To Earth Stories  https://welcometoearthstories.com/ 
00:08:27 - Mark from History of North America https://www.markvinet.com 
00:09:14 - Tyler from Crying is Manly https://cryingismanly.com/ 
00:10:27 - Ralph From Ask Ralph https://www.askralphpodcast.com 
00:12:02 - Quick and Dirty Tips  https://www.quickanddirtytips.com/ 
00:13:30 - Switching Out Key Players 
00:15:06 - Dave on Mike Rowe  https://www.mikerowe.com 
00:16:06 - The AC/DC Fact 
00:17:31 - The Way To Win 
00:18:48 - Scott Made Changes Based on Community Feedback  https://www.whatwasthatlike.com 
00:20:59 - Join the School of Podcasting 
00:22:01 - Your Podcast Website https://www.yourpodcastwebsite.com 
00:22:20 - Why Rebrand? 
00:23:30 - Why I'm rebranding One of My Shows  https://www.podcastrodeoshow.com 
00:24:10 - Stupid Mistakes 
00:25:08 - New Plan 
00:28:25 - Podcast Review Inights https://www.podcasterviewshow.com 
00:29:22 - New Show Your Podcast Website  https://www.yourpodcastwebsite.com 
00:29:59 - Buzzsprout Ads New Texting https://supportthisshow.com/buzzsprout (aff)
00:31:05 - Captivate Updates Player https://supportthisshow.com/captivate (Aff)
00:31:39 - See Picture Change 
00:31:51 - Back To Normal 
00:32:

Alban Brooke has been at Buzzsprout for almost ten years and is the head of Marketing. Today we talk about some new features to manage your show in Buzzsprout along with the attitude and expectations to make it in the long game of podcasting. 
Connect with Alban Brooke Check out Buzzcast
Connect with Alban on Twitter @albanbrooke
Some of the links on this page are affiliate links, I earn from qualifying purchases, but you do not pay any additional fee.
Join the School of Podcasting Community Risk-Free
Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.
Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.
Buzzsprout Features Mention
New iOs App (monitoring, sharing, updates) Dynamic Chapters Pre and Post Rolls Buzzsprout Ads (available to anyone) For more information see my affiliate link.
QUESTION OF THE MONTH
Each month, I ask you to chime in on the show so we all can learn together. Be sure to tell us about your show and mention your website.
Leave Your Answer at  www.schoolofpodcasting.com/question
 
Mentioned In This Episode
Join the School of Podcasting Community
Buzzsprout
Episode 793 on Media Hosts
Free Podcast Courses
Podcasting Resources Show
Buzzsprout Ads
Slick Text
Dave's Appearances in a Spotify Playlist
Profit From Your Podcast Book
Power of Podcasting Network
Dave's YouTube Channel
Dave's Podcasting Newsletter
Buy Dave a Coffee
Put Dave In Your Pocket
Where Will Dave Be?
Question of the Month
Join the Newsletter For More Podcast Tips
Want more podcast insights, tips, tricks, and strategies? Sign up for my newsletter at schoolofpodcasting.com/daily
 
Podcast Giveaway
Each month I'll be giving great podcast gear away along with other services. Check it out at schoolofpodcasting.com/giveaway
 
Follow the Show and Never Miss an Episode on:
Apple - Podurama - Spotify - Amazon- Castamatic- Podcast Guru
Check out New Podcast Apps for apps to stream bitcoin to podcasters.
 
Did You Get Value From This Episode?
Enjoy the Show? Buy Dave a Coffee
and give some of that value back. 
 
 

Welcome to the School of Podcasting! In today's exhilarating episode, we dove deep into the art of leveraging social media to supercharge your podcast. Join me, Dave Jackson, and social media strategist Katie Brinkley as we unpack the power of the 4 pillars strategy—awareness, education, elaboration, and storytelling—to captivate your audience.
Discover the secret sauce to building a dedicated community, why consistent posting trumps timing, and the essential tools for tracking and enhancing your social connect. 
JOIN THE SCHOOL OF PODCASTING COMMUNITY
Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and expert instructors, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty, and hello to a successful podcasting career with the School of Podcasting. Join worry-free with our 30-day money-back guarantee.
Save using this link www.schoolofpodcasting.com/listener 
Connect with Katie Brinkley
Katies Resources
Katie on Instragram
Katie on Facebook
Katie's Book The Social Shift
Rocky Mountain Marketing
How Did You Like This Episode?
I'm always looking for feedback and I would love your input on this episode (it takes 1 minute)
Because of My Podcast : Neil Scott Wins an Award
Check out Neil's show Recovery Coast to Coast
Podcast Giveaway
Each month I'll be giving great podcast gear away along with other services. Check it out at schoolofpodcasting.com/giveaway
Join the Newsletter For More Podcast Tips
Want more podcast insights, tips, tricks, and strategies? Sign up for my newsletter at schoolofpodcasting.com/daily
Mentioned In This Episode
Join the School of Podcasting Community
Profit From Your Podcast Book
Katie's Book The Social Shift Book
Power of Podcasting Network
Dave's YouTube Channel
Dave's Podcasting Newsletter
Buy Dave a Coffee
Put Dave In Your Pocket
Where Will Dave Be?
Question of the Month

I'm back from Podcast Movement Evolutions in LA. I learned some cool stuff, and YouTube did a presentation and I point out the good, the bad, and the confusing. 
I also point out some people who got busted doing things that could really damage podcasting's integrity.
My friends Harry and Kevin boil down podcast monetization to a single question.
I've got a new giveaway, that gets you educated and promoted at the same time. 

I am so excited to have Joe Pulizzi on the show today. Joe has been creating great podcasts like Content Inc., and This Old Marketing show for years to coincide with his amazing books like Content Inc., Epic Content and  The Content Entrepreneur. 
Joe also created and sold the Content Marketing Institute and is now the man behind the Content Entrepreneur Expo (May 5-7, 2024, in Cleveland, Ohio). Use the coupon JP100 to save $100.
In 2014, he received the "Lifetime Achievement Award" by the Content Council. He successfully exited CMI in 2016 and wrote an award-winning mystery novel, The Will to Die.
In other words people, Joe is a "Big Shot Smarty Pants" (the highest level of coolness here at the SOP). Get your pencils ready.
Join the School of Podcasting Community Risk-Free
Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.
Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.
 
Mentioned In This Episode
Join the School of Podcasting Community
Joe's books: Content Inc., Epic Content and  The Content Entrepreneur. 
Joe's Podcasts: Content Inc., and This Old Marketing
Joe's Website: https://www.joepulizzi.com/
Joe's Newsletters: The Tilt, and the Orangeletter.
Content Entrepreneur Expo (Coupon JP100)
Book Launch Secrets Course
Profit From Your Podcast Book
Where Will Dave Be?
Question of the Month
Power of Podcasting Network
Dave's YouTube Channel
Dave's Podcasting Newsletter
Buy Dave a Coffee
Put Dave In Your Pocket
 
Podcasting 2.0 Chapters
00:00:01 - Why Joe is Here?
00:00:24 - Opening 
00:01:23 - Joe Pullizzi Interview
00:01:48 - Joe is a Good Guy
00:02:34 - The Tilt Newsletter (https://www.thetilt.com/)
00:04:19 - What is Content Marketing?
00:06:02 - Where to Start When There is No Audience?
00:08:32 - Davus Interruptus How to Sell in a Balanced Way
00:11:37 - Joe Knows What I Want
00:12:16 - Tracking Marketing Success?
00:14:32 - The Orange Newsletter (https://www.joepulizzi.com/signup/ )
00:17:16 - You Don't Need to Be Everywhere
00:20:50 - What is Engaging Content?
00:24:59 - How Long Does it Take to Build An Audience?
00:27:42 - Lessons Learned From Mistakes
00:29:22 - Join the School of Podcasting Worry Free 
00:30:23 - Podcasting Checklist (https://www.schoolofpodcasting.com/checklist)
00:30:37 - What Joe Would Do Differently?
00:33:47 - Content Entrepreneur Expo (https://cex.events)
00:35:40 - Do These Tips Apply For Entertainment Shows? 
00:40:39 - Networking At CEX 
00:41:50 - CEX.EVENTS COUPON JP100 
00:43:22 - Don't Just Take Notes 
00:44:34 - My Takeaways 
00:46:19 - Question of the Month (https://www.schoolofpodcasting.com/question )
00:47:20 - Profit From Your Podcast (https://www.profitfromyourpodcast.com/book )
00:47:53 - Book Launch Secrets (https://www.schoolofpodcasting.com/booklaunchsecrets )
00:48:32 - Can You Share the Show? 
00:49:49 - Bloopers - Polishing Content