Urelevant Mike Wheeler

Welcome to the second episode of our three-part series, "Attract, Attain, Retain," where we dive into the marketing, sales, and service lifecycle of any business relationship. In this episode, we shift our focus to the critical stage of attaining customers through effective CRM sales processes. Previously, we explored the importance of attracting attention to your brand, product, or service. If you haven't caught that episode yet, I encourage you to start there before continuing with this one. Today, we delve into the heart of sales: converting attracted leads into loyal customers. We discuss the key objects in Salesforce—Accounts, Contacts, and Opportunities—and how they interconnect through the lead conversion process. We'll break down how lead data transitions into account and contact records, setting the stage for successful sales efforts. Discover the significance of opportunity stages and how they serve as milestones in your sales journey, increasing the probability of deal closure at each step. Learn how Salesforce’s flexible setup allows you to customize these stages to match your specific sales processes, whether you’re selling real estate, vehicles, or multi-million dollar infrastructure projects. Moreover, we’ll explore how artificial intelligence is revolutionizing sales. From auto-generating product descriptions and emails to predictive analytics and opportunity scoring, AI is reshaping how businesses operate within Salesforce. We'll discuss the potential of Salesforce’s AI platform, Einstein, to recommend next best actions and identify patterns that lead to successful deals. Finally, we'll touch on the future of CRM, where AI-driven automations and voice-prompted processes will streamline sales operations, making it easier and faster for businesses to thrive. Join us next week as we conclude this series by exploring the retention side of the lifecycle, focusing on how excellent customer service and AI advancements are transforming customer retention strategies. Don't miss out—subscribe now and stay tuned! Happy Learning and I'll see YOU In the Cloud!Watch here

 Attracting Attention through effective Marketing in CRM

In this episode, we begin a three-part series on customer relationship management (CRM). This episode focuses on the "Attract" phase, discussing how businesses can draw attention to their brand, products, and services. Whether you're a business owner refining your marketing strategy or someone preparing for the Salesforce Administrator certification, this episode provides valuable insights. We explore the creation and management of campaigns, the importance of lead generation, and the role of AI in modern marketing efforts. Join us as we set the stage for understanding the full lifecycle of business relationships, starting with attracting potential customers.

Resources:

Salesforce Einstein Trust Layer - https://www.salesforce.com/artificial-intelligence/trusted-ai/

Explaining the Einstein Trust Layer Salesforce Video - https://www.salesforce.com/news/stories/video/explaining-the-einstein-gpt-trust-layer/Watch here - https://youtu.be/VyAoVXSBnrA?feature=shared

There’s a new technological advancement brewing on the horizon - the Skills Graph. The Skills Graph follows in the footsteps of its predecessor, the Social Graph. Whereas Facebook mastered the social graph to dominance, the Skills Graph race has yet to be won. In this episode of Urelevant, I explore what the Skills Graph is and why it is important to your future career success. I dissect the differences between skills and talents. Also explored are adjacent skills, trending skills identification, skills assessments and a future where certifications reside on the blockchain! Recommended Resources: Rapid Reskill - https://rapidreskill.com

Watch here - https://youtu.be/fNmWV84j_4c?feature=shared

Yet 5 More Wright Brothers Principles for the AI Era

Welcome to the final episode of our 3-part series on the Wright Brothers! In this captivating conclusion, we delve into how the Wright Brothers overcame relentless challenges and skeptics to change the world with their pioneering vision. Their journey from obscurity to international acclaim in France offers powerful lessons for navigating today's rapidly evolving AI landscape.

Discover how the Wright Brothers' relentless pursuit of excellence, unwavering commitment to their principles, and ability to turn adversity into opportunity can help you pivot with purpose, 100x your productivity, and avoid the pitfalls of regret. 

Join us as we explore the final five Wright Brothers principles that will inspire you to harness the transformative potential of AI, create a unique path to success, and soar to new heights in your career and personal development. Subscribe now, and let's embark on this remarkable journey together!

Recommended Reading and Resources:


The Wright Brothers - by David McCullough https://amzn.to/3xKIdq1
Slow Productivity - by Cal Newport https://amzn.to/3Jtwr5Y
The Wizard of Menlo Park - by Randall E. Stross https://amzn.to/4aYvzCs 
So Good They Can’t Ignore You - by Cal Newport https://amzn.to/4dr67XY 
Van Gogh - The Complete Paintings - by Ingo F. Walther and Rainer Metzger  https://amzn.to/3JMzPcj 
American Prometheus - by Kai Bird and Martin J. Sherwin https://amzn.to/3UtkEK7 

Affiliate Disclosure: The links above are most assuredly affiliate links, from which I may receive compensation.

 

Watch here - https://youtu.be/GHTPCVKNS4g

In Episode 3 of the "Urelevant" podcast, "Doubters in Dayton," the series continues to explore the Wright Brothers' journey, focusing on principles 6 through 10 that guided their success amid widespread skepticism. This episode delves into the less celebrated aspects of their story, highlighting how the brothers overcame doubt and negativity from their community as they pursued their aviation experiments in Dayton, Ohio. These principles are discussed in the context of today’s challenges in adopting and advancing artificial intelligence.

The episode emphasizes the relevance of the Wright Brothers' resilience and strategic approaches to innovation, which can be applied to navigating the modern AI landscape. By examining how they dealt with doubters and leveraged their own resources, listeners are encouraged to draw parallels to overcoming contemporary technological skepticism and barriers.

"Doubters in Dayton" serves as an inspirational guide for those facing skepticism in the AI era, promoting a deeper understanding of how historical perseverance and innovation can inform and inspire current and future tech endeavors. 

Readings and Resources:

The Wright Brothers by George McCullough - https://amzn.to/3Ui0hiP 

The Richest Man in Babylon by George S. Clason - https://amzn.to/3whpAtp 

Affiliate Disclosure: The links above are most assuredly affiliate links, from which I may receive compensation.

 

Watch here - https://www.youtube.com/watch?v=22RR-itlqQA

In Episode 2 of the "Urelevant" podcast, titled "Skeptics at Kitty Hawk," the focus shifts to the Wright Brothers and their pioneering first flight, an event that marked a significant breakthrough against prevailing skepticism. This episode examines how Orville and Wilbur Wright, through sheer perseverance and ingenuity, transformed a vision of powered flight into reality on December 17, 1903. Their success, initially met with indifference, underscores the often-lukewarm reception that groundbreaking innovations can receive. 

The episode draws parallels between the challenges faced by the Wright Brothers and those encountered today in the realm of artificial intelligence. It highlights the importance of persistence and self-belief in the face of skepticism—traits essential for navigating the contemporary technological landscape. The episode introduces the "Wright Brothers Principles," a series of guidelines derived from the brothers' approach to innovation and risk-taking, applicable to anyone looking to make impactful advances in technology. 

As the story unfolds, these historical insights serve as a backdrop for understanding the potential of AI and its transformative capabilities. The episode calls on listeners to consider these principles as a framework for their own ventures into new technologies, encouraging a proactive stance against the inevitable challenges and skepticism that accompany innovation. This exploration sets the stage for further discussion in upcoming episodes, continuing the series' examination of lessons from the past to inform future advancements.

 

Recommended Reading and Resources:


The Wright Brothers - by David McCullough https://amzn.to/3xKIdq1
Slow Productivity - by Cal Newport https://amzn.to/3Jtwr5Y
The Wizard of Menlo Park - by Randall E. Stross https://amzn.to/4aYvzCs 

Affiliate Disclosure: The links above are most assuredly affiliate links, from which I may receive compensation.

 

Watch here - https://www.youtube.com/watch?v=6Dbgrg2vBM8