Wisenetix Podcast Wisenetix

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In this episode of the Wisenetix Podcast, Andy Rash, General Manager of the US Pork Business for Alltech, discusses the pivotal role of fact-based marketing strategies in agriculture, emphasizing the importance of market mapping and customer segmentation to enhance marketing uptake. Andy’s insights into team leadership and integrating core family values into business practices provide valuable lessons for professionals across the digital marketing and agriculture industries. Don't miss this insightful discussion; tune in on all major podcast platforms to explore innovative strategies that drive success in the agriculture sector.

“Sound technical proof is not just expected but essential for driving a brand's market position effectively."  - Andy Rash

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Andy Rash serves as the General Manager of the US Pork Business at Alltech, bringing over a year of dedicated leadership to the role. With a deep commitment to facts-based marketing and leadership through core family values, Andy has successfully integrated these principles across his teams. His focus on building healthy organizational structures and promoting data-driven decision-making makes him a standout leader in the agriculture industry. 

What will you learn: 
(00:00) Highlight(00:28) Introduction(02:30) Team leadership values(03:28) Marketing tactics unveiled(05:43) Technical content role(07:41) Building thought leadership(10:02) Industry challenges tackled(24:13) Organizational health focus(28:02) Episode wrap-up

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𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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Hello there,
In this episode of the Wisenetix Podcast, Dileep Sharma, Commercial Sales and Marketing Lead at Serket explores the innovative intersections of digital marketing and agriculture. With his rich international experience, Dileep discusses the transformative role of artificial intelligence in improving livestock management and animal welfare. His journey through various cultures and industries brings a unique perspective to the challenges and advancements in agricultural technology. Join us to explore the future of agriculture shaped by AI and global connectivity. Tune in on all major podcast platforms to listen to the episode now!

"The key to successful technology adoption in agriculture is not just innovation but also making it relatable and usable for farmers." - Dileep Sharma

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Dileep Sharma, with extensive global experience in agriculture, currently leads commercial sales and marketing at Serket. Educated at the University of Manitoba, his career has spanned Canada, the U.S., and Europe, focusing on integrating AI into livestock management for improved animal welfare and farm efficiency.

What will you learn: 
(00:00) Highlight(00:36) Introduction(01:06) Guest background and experiences(02:58) Global work experiences and family life(03:56) Commercial role and marketing in agriculture(12:41) AI and livestock management innovations(18:37) Animal welfare and sustainability(40:20) Future trends in AgTech(41:40) Closing remarks
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𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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Hello there,
In this episode of the Wisenetix Podcast, Erica Franco, Marketing Communication Manager at Corbion, shares her unique journey from veterinary science to spearheading marketing strategies in ag tech and biotech industries. With over 14 years of experience, Erica discusses her innovative approach to marketing in agriculture, including her involvement in remarkable global projects and her insights on female leadership in the workplace. Tune in on Spotify, Apple Podcasts, or your favorite podcast platform to gain valuable insights that can transform your marketing strategies.

"Creativity helps cope with marketing adversities. It's not just about having ideas; it's about applying creativity to solve problems and seeing the business in a broader perspective."  - Erica Franco

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Erica Franco, with a background in veterinary medicine, transitioned to marketing and has 16 years of experience in global food, biotech, and agribusiness. She has excelled in strategy, business development, and brand management roles. Currently, she is the Marketing & Communications Manager at Corbion in Milan. Erica has also championed female leadership initiatives and has focused on leveraging innovation and design in marketing strategies to enhance brand value and market share.

What will you learn: 
(00:00) Highlight(00:35) Episode Introduction(02:27) Top Achievements(05:01) Leadership in Europe(07:55) Marketing Strategy Importance(19:54) Marketing vs. Sales(28:28) Mentorship Value(32:33) Final Thoughts
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𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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Hello there,
In this episode of the Wisenetix Podcast, Sebastián Villegas, CEO of Asimetrix, discusses the transformative role of technology and data analytics in agriculture. Sebastián shares insights into how smart farming solutions and data-driven decisions can significantly enhance protein production's efficiency and quality. This discussion not only highlights the importance of technological innovation in agriculture but also offers a glimpse into the future of farming. Tune into this episode on major platforms to explore the intersection of agriculture, technology, and business.

“Technology's true value in agriculture isn't in its complexity, but in simplifying the everyday challenges of our farmers." - Sebastián Villegas

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Sebastián Villegas, CEO of Asimetrix, hails from Colombia and has over a decade of experience in the agricultural sector. Specializing in technology-driven solutions like the revolutionary Pig Vision camera, Sebastián is at the forefront of integrating AI and analytics to enhance protein production. His work not only boosts efficiency and quality for producers but also pushes the boundaries of traditional farming practices.

What will you learn: 
(00:00) Highlight(00:29) Introduction(01:49) Smart Sensors(05:39) Marketing Tactics(10:13) Technical Content(12:31) Brand Awareness(20:21) AgriTech Myths(35:12) Conclusion

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𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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Hello there, 
In this episode of the Wisenetix Podcast, we explore the evolving landscape of digital marketing and technology within the agriculture industry, featuring insights from Sara Steever, CTO at Paulsen. With a unique background that bridges agriculture, art, and digital technology, Sara shares her journey and how digital strategies and AI are transforming agricultural practices and marketing. Join us on this enlightening journey, available on all major podcast platforms, and gain valuable insights to elevate your digital marketing strategies in agriculture.

"Digital platforms are vital for reaching and engaging the ag audience." - Sara Steever

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Sara Steever, a Forbes Councils Member with a diverse background blending agriculture, art, and technology, has evolved from her foundational roots on a South Dakota farm to her role as the CTO at Paulsen. Her journey, characterized by creativity and innovation, transitioned from graphic design to pioneering digital marketing within the agriculture sector. Currently, she utilizes her extensive experience to explore and demonstrate how technology can significantly transform agricultural practices and marketing strategies. Dive into this episode to gain insights from a leader navigating the intersection of agriculture and digital innovation.

What will you learn: 
(00:00) Highlight(00:28) Introduction(02:13) Digital Transition(02:50) Design Success Insights(05:13) Continuous Learning(11:48) Digital Engagement(21:01) Tech Utilization(28:04) AI Impact(43:48) Professional Advice

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𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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In this episode of the Wisenetix Podcast, we explore the intersection of digital marketing and the agricultural industry with Apoorva Shah, CEO of SAM Nutrition. Exploring Apoorva's journey from taking the reins of a family business to implementing groundbreaking biosecurity measures amidst global challenges, this discussion highlights the critical role of innovation and resilience in sustaining and growing an agricultural enterprise. Apoorva shares invaluable insights on market disruption, the power of partnerships, and the imperative of leveraging technology for sustainable success. Tune into this insightful episode on major platforms to grasp the future of agriculture through the lens of a visionary leader.

"The future of agriculture is digital. Embracing technology not only enhances efficiency but ensures sustainability for generations to come." - Apoorva Shah

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Apoorva Shah, CEO of SAM Nutrition, has led the family-owned business to remarkable growth since taking over in 2017. Migrating from India, his family's journey epitomizes the American dream, underpinned by hard work and innovation. Under his leadership, SAM Nutrition has become a beacon of innovation in biosecurity and agricultural products. 

What you'll see:
(00:00) Highlight(00:26) Intro(01:17) Biosecurity Focus(04:27) Industry Disruption(04:54) Brand Positioning(09:31) Marketing Insights(17:26) Future Predictions(19:50) Final Thoughts

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𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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