7 Marketing Secrets I Created For Sheetz (From My Book‪)‬ Convenience Marketing Group with Tim Lazor

Content from my upcoming book: The Perfect StormHow I Reinvented Convenience Store Marketing At Sheetzby Tim LazorYouTube: https://www.youtube.com/watch?v=hphbBVHw0C8&t=14sPrinciple 1. Decide On—Then Protect --Your ‘Proactive’ Marketing MindsetOnly you can do this. You must decide to always have a proactive marketing-first mindset, then protect your decision from the forces of entropy. Constantly making decisions that move marketing initiative forward creates work, disruption, problems, r...