Convenience Marketing Group with Tim Lazor Tim Lazor

YOUTUBE https://www.youtube.com/watch?v=KNAm9Xn7U3AIn 1517 Martin Luther was so disgruntled with the Church that he wrote and nailed 95 proclamations of reform to the church door in Germany. He was eventually excommunicated by the Pope for heresy.While I don't think the Pope will view my 25 Convenience Store Marketing Proclamations with such disdain, they might make some retailers a little squeamish.Why?Because "convenience" in the eyes and demands of customers i...

Learn the secrets and tactics to creating, positioning  and marketing convenience store food programs that are different, unique, drive foot traffic and deliver high profits. These are the retail marketing tactics I developed for retailers like Sheetz, Uni Marts, and others.You Tube link    https://www.youtube.com/watch?v=uKxvD0kYphIhttp://conveniencemarketing.net/

Content from my upcoming book: The Perfect StormHow I Reinvented Convenience Store Marketing At Sheetzby Tim LazorYouTube: https://www.youtube.com/watch?v=hphbBVHw0C8&t=14sPrinciple 1. Decide On—Then Protect --Your ‘Proactive’ Marketing MindsetOnly you can do this. You must decide to always have a proactive marketing-first mindset, then protect your decision from the forces of entropy. Constantly making decisions that move marketing initiative forward creates work, disruption, problems, r...

In this episode, Convenience Marketing Group President Tim Lazor interviews Luke Maurer. Luke is CEO of Digital Marketing firm Ad Giraffe AND owner of BJ Maurer Ford Dealership. He brings a 1-2 marketing punch and perspective to the C-Store Industry when he discusses:The essential, but sometimes taken-for-granted role cars play in the convenience industry (How else do most customers get on the lot?) EV vs Gas cars. Implications for C-stores.The dramatic beginnings of the famil...

SHOW NOTES: How Your Retail Marketing Should Be Driving Sales… Step #1Uncover The New Value Your Company Creates.You might be surprisedNot features and benefits, old school.Situations.Value feels like something specificAround a problem define it.Specific and innovative program of solutions that make problem go away Step #2 Then, Creatively Differentiate That Value. HOW?Look at you and competitors, sharks and cage matchCompetitors are not passive or staticTake into account 4 For...

How To Create C-Store Point-Of-Sale Campaigns That Crush It & Grow Sales In 9 Steps. The Three FOUNDATIONAL Questions 1. What do you believe about your convenience stores that make them unique and different from competitors? And what is your specific point of view about the convenience store industry and its customers today? 2. What is the new value you are creating for customers this month? What is the new value you are creating in your stores to get new customers onto you...