A regenerative future‪!‬ Chris Hovde

Did you know that the textile industry is responsible for more than 8% of the total Co2 emissions, which is more than both airplanes and boats?

Im wondering why we dont talk more about our own overconsumption of clothes and the industry that encourages us to consume way to much clothes. We are fuelling an industry that is both destroying our planet and creates large islands of clothes in landfills all over the world.

Its about time we as consumers take action and its about time companies within the industry does the same.

Finally this week, we got the great news with passing of new legislation in Norway that makes it easier to sell reused clothes and other products. Hopefully that will take us some steps on the way.

One of the companies that also tries to take us there, and which has had worldwide success with their recycling of plastic bottles, is Tomra. Now they are aiming to conquer the textile industry and make it circular.

This week we are lucky to get to speak to Vibeke Krohn, who has taken on the important role as CEO for Tomra textiles. She has a passion for creating a better world and making sure we use our resources wisely and hopefully over and over again. 

So if you are curious on how we can change one of the worst industries and how you can contribute. Then tune in to this weeks episode of A regenerative future.

With Tomra´s previous success with plastic bottles, Im hopeful that they will contribute to make one of the worst industries become a bit better.

Lets all be a part of the change and do our share fare in consuming less!

Those of you who know me, know that I wanted to become a farmer when I was young and that I love to fly high. I also love to travel the world, but would like do to it in a much greener way. And I have a love relationship with Telia.

Little did you maybe know that I have all this in common with Abraham Foss, the CEO of Avinor. He grew up on a farm, he works relentlessly so we all can fly both high and greener, and he was in love with Telia a couple of years ago as the Norwegian CEO.

Now he is well into his new job in aviation and its time to catch up on the latest:


We talk about how farmlife has shaped his career and leadership.
How the transition from telecom to aviation has gone.
The deal Avinor recently signed with Airbus, SAS, Swedavia, and Vattenfall to work on the development of infrastructure for hydrogen aircraft at Norwegian and Swedish airports.
We get the answer to when we can expect electrical planes and why its moving so slow.
And we discuss who needs to pay for the future of green air travel. Is it the consumer or is it the companies?

Tune in for this weeks episode of A regenerative future if you love to fly high, but would love to do it in a greener way. And for a leadership lesson or two.

Wish you all a great highflying week!

Im so sick and tired of all the talking about a more diverse and inclusive world, when most people and companies dont do near enough to really move the needle.

So since I dont like empty celebrations of all the days where we still have a long way to go in the world, I decided to invite someone who really walks the talk in the occasion of the international women's day this Friday.

Tove Selnes is Chief People Officer in Storebrand, which was recently rated as the second best company in the world on gender equality, with the mission of people first and digital always.

Tove has made a huge difference for people throughout her whole career and is a frontrunner in flexibility, gender equality, AI implementation and more.

Her fire for making a difference comes both from her parents and fighting for a better world for her kids to growi up in. Tove i still clear on one thing, its up to us to fix it now!

Wish you all a wonderful start of your week, and hope you can be inspired from Tove to do a little bit less of talking and a lot more walking!

Its time to celebrate our 30th episode of A regenerative future and who better to invite for this milestone, than Kris Østergaard who is to make the world more human at the Rehumanize institute?

With AI moving with full speed ahead, its time for us to take the opportunity to become even more human again.

Krist is a best selling author of transforming legacy organisations, the cofounder of SingularityU Nordic and Head of research and publishing at the Rehumanize institute, where they bring leaders together to develop at their countryside and soon seaside retreat to create a more ethical and responsible future together.

He has also lately been digging deep into the connection between AI and leadership, and just launched a paper last week in collaboration with Accenture, called Impact leadership in the age of generative AI. Hot off the press.

Wish you all a great listen to this weeks episode of HumAIn regenerative future!

This regenerative power couple couldn't be separated, so we just needed to invite them both to the very first episode of A regenerative future with two guests. Double trouble!



When Sveinung and Lars Jacob met around 20 years ago, you could say it was love at first sight. They now just passed a millon downloads of their book "7 ways towards a more sustainable business”.



They are well known for spreading hope for a better future all around the world, with concrete examples that truly makes a measurable impact. They both work as sustainability adventurers out from the safety of their home at the Norwegian school of Economics.



Lean back, fall in love, get inspired and have some fun with us in this weeks episode of A regenerative future.



Wishing you all a great week of love and regeneration!

"If you educate a man you educate an individual, but if you educate a women you educate a nation."

The first time I met the brilliant Nada Ahmed was at Fundraiser dinner in 2017, for her foundation who works to secure education for more women in India.Since then she has moved back to the US and written a truly inspiring book about how we can take the lead in our own lives.

She started her own soul journey and step by step took herself out from being a victim of other people and taking charge of her own life.We get to learn more about her ups and downs through life. And I can promise that its a truly inspiring story about a little girl growing up in India, becoming a successful corporate leader in Norway, to her breaking free from normative corporate cultures and starting her own company.

Today she works as an innovation strategist, a board professional and is an Amazon best selling author with the book Determined to lead. Which I can highly recommend to read.

If you want to learn more about how you can take charge of creating the best life for yourself and master up the courage to take the lead, then you should definitely start the year with this weeks episode of A regenerative Future.

Wish you all an awesome start of the year, where you dare to take lead of your own life!