A New Map for Marketers Based on the Customer Journey - Christian Eckhardt (Customlytics‪)‬ Apptivate: App Marketing Explained

While there are several marketing frameworks out there to guide mobile marketers on what action to take and when, none seemed very complete to today’s guest. That’s why his company spent a year developing a more comprehensive, holistic map for digital marketers, one that is based on the entire customer journey and not just the user’s first conversion. Find out what the Marketing Master Plan is all about and how to access it for free!