Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.
Data Science: Designing an Experimentation Platform - Shan Huang (Zalando)
On today’s deep dive into technical mobile marketing topics, we’re talking about how to set up an experimentation platform that puts power into the hands of product teams with smart engineering.
How to Nail User-Generated Content – Yoann Pavy (Diem)
User-generated content, or UGC, is trending in mobile marketing. How do you create a streamlined process for making it? And what’s the difference between good and bad UGC? Today’s guest answers these questions based on his tremendous success taking to the streets of New York City with a camcorder to develop creatives.
Proactive Mobile Marketing Strategies for Apple’s Data Privacy Changes – Liz Emery (Tinuiti)
Are you preparing for Apple’s looming changes to data privacy? Today’s guest shares strategies and solutions for how marketers can get ahead of the curve, things like investing in complimentary attribution models to SkAdNetwork. We’ll talk about media mix models, incrementality studies, first-party data infrastructure, channel diversification, and more!
How to Build Social Validation for a Mobile App - Jon Lau (Weee!)
Do consumers think your app is too good to be true? Today’s guest talks about establishing social validation to curb skepticism. We dive into different creative strategies including the use of influencers, creating ads with different angles for the same user, and building the narrative hook that delivers truth behind every piece of creative.
Building Resilience for Women in Mobile Gaming - Jayne Peressini (Electronic Arts)
Today’s special guest courageously shares the failures she had to overcome in the pursuit of her passion for performance marketing in the gaming industry as a woman, and how she grew stronger as a result. She shares her stories and advice in this last episode of our mini-series celebrating women in mobile marketing.
Overcoming “Impostor Syndrome” as a Woman in Tech - Michelle Lerner (Branch)
Sometimes having a seat at the table in the workplace isn’t enough. Today’s guest reflects on her career trajectory and what’s helped her to find her voice, build confidence, and overcome nagging feelings of self-doubt, including great bosses, professional coaching, setting expectations, and running marathons.
A podcast for mobile marketing professionals!
Discussed by marketing veterans!
Most forward-thinking podcast in the Digital Marketing Space
This podcast provides me with so much valuable info., particularly state of the market and best practices.
The guests are really top quality and insightful, it’s great to hear fellow advertisers’ opinions on crucial topics that I face daily in my job.
Thanks for bringing high quality content for digital marketers!