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Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.

Apptivate: App Marketing Explained Remerge

    • Wirtschaft
    • 5,0 • 3 Bewertungen

Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.

    Debunking Myths About Offer Walls - Solomiya Mykoliv (Digital Turbine)

    Debunking Myths About Offer Walls - Solomiya Mykoliv (Digital Turbine)

    Offer walls have historically had a reputation for being low quality or associated with fraud in the mobile marketing industry. In this episode, Solomiya Mykoliv, the Global Direct Demand Director at Digital Turbine, debunks these outdated myths about offer walls and explains how their shift to deep, meaningful engagement with users appeals to publishers and advertisers. Also, while offer walls are typically for users who don’t want to spend money, Solomiya reveals when users are willing to open their wallets.

    Digital Turbine is a one-stop platform for user acquisition growth and monetization. They recently acquired Fyber, where Solomiya has been working since 2016. She’s based in Berlin.

    • 32 Min.
    Marketing Strategies for Launching a Mobile Game - Dmitry Gubanenkov (Space Ape Games)

    Marketing Strategies for Launching a Mobile Game - Dmitry Gubanenkov (Space Ape Games)

    Dmitry Gubanenkov is a Marketing Manager at Space Ape Games, the London-based mobile game developer. He joins Apptivate’s Gaming Series to share his approach to launching new mobile games and install campaigns. You’ll learn how important your audio choice can be, the best ways to measure the performance of influencer campaigns, and where to launch your new game.

    Dmitry leads user acquisition campaigns for Boom Beach: Frontlines, and previously, Beatstar. Before joining Space Ape Games, Dmitry was in a marketing leadership position at Kakao Games Europe B.V., ChimpWorks, and GamePoint. He’s based in the Netherlands.

    • 24 Min.
    Monetization Strategies for Mobile Games - Farhan Haq (Hyper HQ)

    Monetization Strategies for Mobile Games - Farhan Haq (Hyper HQ)

    In this episode of Apptivate’s new gaming series, Farhan Haq returns to the podcast to share his expertise on monetizing mobile games. What intel from your user base could be generating a ton of revenue? In-app purchases versus rewarded video ads? Where are the opportunities for game developers in markets around the world? Farhan answers these questions and more.

    Farhan is the founder of Hyper HQ, a consultancy for user acquisition and ad monetization for mobile games. Prior to launching Hyper HQ, Farhan was the Head of Growth at SYBO, a mobile game developer in Denmark, the Head of User Acquisition at Nanobit, a mobile game developer in Croatia, and a Product Marketing Manager at Social Point, a mobile game developer in Spain.

    • 27 Min.
    Mobile Gaming: Are Your Creatives Inclusive & Accessible? - Claire Rozain (Rovio)

    Mobile Gaming: Are Your Creatives Inclusive & Accessible? - Claire Rozain (Rovio)

    When marketers think about designing creatives for their mobile games, they usually have their users in mind. But how do you learn about your users? How do you include everyone and ensure your ads are accessible, responsible, and diverse? Claire Rozain, a UA lead of Rovio, joins the podcast to dive deeper into this topic. She says marketing isn’t just about click-through rates – marketers have a responsibility to consumers and society.

    Rovio is a Finnish game developer famous for its game, Angry Birds. Claire is also the founder and a board member of the Puzzle Society in Helsinki, Finland.

    • 27 Min.
    Is There a Winning Formula for Marketing a Mobile Game? - Aaron Pietsch (Rec Room)

    Is There a Winning Formula for Marketing a Mobile Game? - Aaron Pietsch (Rec Room)

    The growth and revenue potential of the mobile gaming space continues to explode. Worldwide consumer spending is well into the billions, downloads are reaching record levels, and the time spent in-app has increased. Competition has never been more intense - so how are marketers getting ahead?

    Welcome to Apptivate’s newest segment on marketing mobile games. Host Brian Altman will be talking to marketers from gaming apps about strategies, best practices, and industry trends for running campaigns across different regions of the world.

    In this episode, Brian talks to Aaron Pietsch, the Senior User Acquisition Specialist at Rec Room about creative strategies, prioritizing different international markets, and theories about the metaverse. Rec Room is a gaming platform with millions of user-generated rooms for people to hang out and play their favorite games.

    • 27 Min.
    Authentic Networking for Introverts - Vicki Goldman (Paramount Streaming)

    Authentic Networking for Introverts - Vicki Goldman (Paramount Streaming)

    In this episode of the Women In Mobile series, host Maria Lannon speaks with Vicki Goldman, the Marketing Director at Paramount Streaming under the Media Acquisition and Services Team. Vicki says expanding your network is one of the best things you can do for your career, but admittedly, it can be draining and intimidating. She shares why it’s worth the effort, how to overcome the reasons we give ourselves not to do it, and how to show up to networking events authentically – especially if you’re shy.

    Outside of her role at Paramount, Vicki co-chairs the women’s division of the nonprofit organization, The Guardians of the Los Angeles Jewish Home. Previous to Paramount, Vicki was a Marketing Manager at Modnique.

    • 31 Min.

Kundenrezensionen

5,0 von 5
3 Bewertungen

3 Bewertungen

Michael - 87 ,

A podcast for mobile marketing professionals!

Discussed by marketing veterans!

essssuuuu ,

Most forward-thinking podcast in the Digital Marketing Space

This podcast provides me with so much valuable info., particularly state of the market and best practices.

The guests are really top quality and insightful, it’s great to hear fellow advertisers’ opinions on crucial topics that I face daily in my job.

Thanks for bringing high quality content for digital marketers!

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