29 Min.
Reducing Signal Loss with Well-Structured First-Party Data - Joshua Alvernia (Clue) Apptivate: App Marketing Explained
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- Marketing
With Apple’s App Tracking Transparency (ATT) opt-in rates at less than 50%, mobile marketers must think outside-of-the-box to decrease signal loss. In this episode, Josh Alvernia, the CEO and co-founder of Clue, shares a novel approach to media campaigns: Rather than launching a campaign, serving ads, measuring, and then optimizing, he suggests working from measurement backward. Josh explains that maximizing the structure of first-party data first makes cookies replaceable, meaning marketers can waste less ad spend.
Clue is a leading data analytics and media solution for insights-driven marketing across search, social, and programmatic channels.
With Apple’s App Tracking Transparency (ATT) opt-in rates at less than 50%, mobile marketers must think outside-of-the-box to decrease signal loss. In this episode, Josh Alvernia, the CEO and co-founder of Clue, shares a novel approach to media campaigns: Rather than launching a campaign, serving ads, measuring, and then optimizing, he suggests working from measurement backward. Josh explains that maximizing the structure of first-party data first makes cookies replaceable, meaning marketers can waste less ad spend.
Clue is a leading data analytics and media solution for insights-driven marketing across search, social, and programmatic channels.
29 Min.