38 min
Surpass Your Job Title with Personal Branding - Jeff Perkins (ParkMobile) Apptivate: App Marketing Explained
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- Marketing
Jeff Perkins, CEO of ParkMobile, helped grow America’s most popular parking app from 8 million users to 31 million, and counting. Of all the marketing strategies to throw money at, listeners will be surprised to learn what tactic had the greatest impact. Jeff also shares what he’s learned about engaging with users in a way that’s helpful and not, well, annoying.
Jeff is the author of How Not to Suck at Marketing. In this episode, he touches on what he calls the three fundamentals for modern marketers: focus, flexibility, and resiliency. He also discusses how he repositioned himself through personal branding to move past the limitations of his Marketing Manager title to become a Chief Marketing Officer.
Jeff Perkins, CEO of ParkMobile, helped grow America’s most popular parking app from 8 million users to 31 million, and counting. Of all the marketing strategies to throw money at, listeners will be surprised to learn what tactic had the greatest impact. Jeff also shares what he’s learned about engaging with users in a way that’s helpful and not, well, annoying.
Jeff is the author of How Not to Suck at Marketing. In this episode, he touches on what he calls the three fundamentals for modern marketers: focus, flexibility, and resiliency. He also discusses how he repositioned himself through personal branding to move past the limitations of his Marketing Manager title to become a Chief Marketing Officer.
38 min