25 min
Why the Mobile App Industry is Hot on Creatives - Adam Lovallo (Grow.co, MAU, & Thesis) Apptivate: App Marketing Explained
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- Marketing
Today’s guest is a connoisseur of mobile app marketing topics as the co-founder of one of the industry’s premier conferences. He explains why creatives may be the most important point of leverage for mobile marketers today and why performance creative agencies could become the new model for the industry tomorrow.
Today’s guest is a connoisseur of mobile app marketing topics as the co-founder of one of the industry’s premier conferences. He explains why creatives may be the most important point of leverage for mobile marketers today and why performance creative agencies could become the new model for the industry tomorrow.
25 min