Automation and the Future of Performance Marketers - Simon Kreienbaum (kitchn.io‪)‬ Apptivate: App Marketing Explained

Today’s guest is taking the learning curve of coding out of the equation for performance marketers to develop their own automation tools. We take a deep dive into specific and practical uses of automation for marketers, the reasons coders make good marketers, and what this all means for the future role of performance marketers.